Twitter is playing with a feature that entices a user who sees a video ad to keep viewing more. Calls-to-action at the end of the clip prompt consumers to view more videos and leads them to a landing page.

In a Live Wall Street Journal video piece about video ad fraud, reporter Jack Marshall says it's impossible to cure viewability problems because there are too many sites to catch all the bad actors. He blames ad exchanges and ad networks. 

Many video producers are using the digital space to incubate audiences for shows and personalities, then cash in on their popularity on old school platforms.

To focus more fully on video, Buzzfeed is shutting down its existing referral network. For about 200 partner Web sites, that means no more data-sharing with the popular content hub, according to Quartz. “Now, a bit like Facebook, it sounds like Buzzfeed is shifting its focus to video, where it will soon be launching a referral network,” reports Quartz. Buzzfeed says it plans to shift the structure of its partner network to “a select group of new partners, solely focused around video.” 

Twitter seems to be testing a new product that could encourage more people to use it as a video platform. It is playing with a feature that makes it easy to embed, display and play clips on phones.

Stuart Smith, client services director at Mediaocean, mulls the "opportunity" to spend $1 million to reach Facebook's vast audience and suggests it all depends on reliable metrics.

According to Qwilt,  Twitch has a 44% share of America’s live-streaming market for games; its nearest competitor, WWE, has 18%. YouTube live streaming is nowhere to be found in the top ten, which means it has 0.5% or less of the market.

GoPro wants to become the first media company that only distributes media shot with its own cameras. But it doesn’t expect to make a lot of money with all that media any time soon.

Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep for the department store giant revealed there were two other merchant brands testing the platform.

 According to mobile ad startup Celtra, video ad performance rates are stable and growing. Not only are consumers enduring the ads on their phones and tablets, but they’re actually watching the whole videos. Video ad completion rates are up 77 percent for native video ads, and up 52% for standard video ad formats this past quarter compared to the year-ago quarter.