News from Comic-Con included details and new trailers and announcements about a new "Firefly Online" based on the TV show; the big new offering from Lego coming later; details on "Halo: Nightfall"; and news that the animated hero Link will, indeed, be showing up in "Monster Hunter 4 Ultimate." 

Sarah Palin has started her own subscription-based online network. The Sarah Palin Channel, which went live on Sunday, bills itself as a "direct connection" with her and her supporters, with "no need to please the powers-that-be."

As part of Netflix's planned $3 billion spend on content this year, it's also planning to show more documentaries, which also works well with its global plan. One of the high-profile titles is "Virunga," a documentary about efforts to save a national park in Congo from poachers. It was nominated as best documentary in the Tribeca Film Festival last spring.

YuMe  launched a new set of multiscreen video ad units that work on connected TVs, tablets, smartphones and PC formats. The all-in-one unit video Ngagem  features include device optimization and various social and exploratory calls-to-action methods (including Facebook, Twitter, YouTube and microsites).

Google study of UK consumers finds 75% of consumers will use online video to help them decide what new car they will buy next.

MLB, the provider of 400,000 hours of streaming video per year (only a fraction of it for its own MLB.tv streamcasts) says the two-tiered streaming concept will just be a windfall for ISPs and would cause streaming companies to charge consumers more.

Chris LaRosa, YouTube’s product manager in charge of music, will be leaving Google, another roadblock in Google's attempt to start a stand alone music site, the second top music exec to leave, and apparently both for approximately the same reason: frustration at how long it has taken Google to move on the idea.

Fullscreen, one of the largest independent content producers for YouTube, is reportedly ready to sell to Otter Media, the joint venture between AT&T and the Chernin Group. “The deal will value Fullscreen, which says it generates 3.5 billion views a month on YouTube, between $200 million and $300 million,” Re/Code reports, citing sources. Late last month, Yahoo was rumored to be considering a $250 million offer for FullScreen. Last year, the Chernin Group led a $30 million investment round in FullScreen, which at the time valued the company at roughly $110 million.

BBDO Atlanta  is shifting its focus toward content production and analytics and emphasizing TV less, digital more, in response to where the business is the headed.  

 Julia Moonves, director of network development for Maker Studios’ entertainment verticals, says in this Q&A that  one thing Maker does that other MCNs might not is communicate with their creators about opportunities to prosper with planned promotions. And, she notes, as a trend, "hipsters" is happening.