Marketers trying to understand young consumers and their content preferences may consider the case of DisneyCollectorBR -- a top YouTube channel dedicated to the delicate unboxing of toys. Adding a bit of intrigue to the story, no one seems to know who’s behind the channel. “For curious parents, the channel has become a fascinating subject -- with both their kids’ passion for its videos and its creator’s identity something of a mystery,” Buzzfeed reports. 

The latest edition of comScore’s monthly online video rankings shows Macinima has returned to be among the top ten viewed services. The gaming site fell off the chart last September. 

Roku says Hulu Plus is now quicker to load and its page layout has been improved.

An online video, possibly photoshopped in China, lampoons North Korean leader Kim Jong Un, showing him merrily dancing, his head obviously grafted onto to the bodies of others. Oh, President Obama is one of his dance partners. Not to be missed. (North Korea is mad.)

Online video service Netflix reported profits of $71m in the second quarter, more than double compared with the same period a year ago. The company said revenue from its streaming content service rose nearly 50% to $1.2bn, compared to $837m a year earlier.

Netflix reported quarterly income of $1.34 billion and per share earnings of $1.15, about what analysts predicted, but its subscriber increase ticked ahead of projections.

He was everywhere with his parody videos of "Happy" and "Blurred Lines" and it's paying off for Weird Al, who lost royalties in the past because of a bad contract.  

Stateside, there are clear rules concerning endorsements on YouTube. Yet, as Eurogamer’s Simon Parkin reports, the global gaming industry is witnessing a spike in advertorials on Google’s video hub. On YouTube, “The distinction between advertisement and content is made clear to the viewer … but during the past few years, the lines have blurred,” Parkin writes. “Some of the world's largest video game publishers offer [ethically questionable] sponsored deals to prominent YouTubers.”  

Not many surprises, unless you think it's unusual "NCIS" made the list. The platforms binge-watchers used included Netflix, HBO Go and Hulu. 

Maybe you love to hate 'em but this report says mid-roll video ads have a high completion rate.