MVPDs are now using Netflix to market their wares instead of their own programming bundles. Verizon's FiOs offers a $150 Visa gift card to be used for a year of Netflix.

AwesomenessTV launched a Consumer Products and Creator Licensing Division to work with creators within and outside of the MCN to explore and create retail opportunities for its creators,Tubefilter reports.

The group, FCKH8.com, which espouses equal treatment--and pay--for women, produced a video in which little girls liberally use the F-word to make that point, too. YouTube has taken the video down; Vimeo still runs it. The pro-life Website LifeNews.com takes a dim view and chides other media for extolling the shock value of the video.

Mark Thompson, CEO at The New York Times, thinks banner ads are pretty ineffective, especially as mobile use expands, and defends native video ads as long as they are clearly and distinctly seen as ads.

The move for Nielsen, which dominates traditional TV ratings and Adobe, which has troves of data on how people watch videos through the Internet, underscores how quickly the landscape is shifting.

Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. “Term sheets have been signed, and … the price, if the deal is completed, could be anywhere from $500 million to $1 billion, but looks likely to be in the region of $700 million [to] $725 million,” TechCrunch reports.  

The basketball star from Akron, Ohio pays tribute to his hometown in a Beats commercials, and apparently, people like the view. As an investor in the ear buds, that's got to be music to his ears.

Is Netflix in trouble because of new competition, or does everybody want to acquire it because it has the biggest gun in the fight? 

Without the success of Netflix, who knows how long it would have taken for networks to create viable online only services.

Fence-sitting cord-cutters might finally rid themselves of one hyphenate, say analysts. Television is being redefined, two influential analysts say.