Procera Networks, a broadband monitoring company, says it was able to track individual shows Netflix users streamed on multiple Internet networks for several days at a time, big news since Netflix scrupulously avoids giving out viewership stats.  But then Netflix took steps apparently designed to thwart Procera.

There are plenty who says cord-cutting never was a thing. Now there's evidence it's even less of one, despite the proliferation on online substitutes for a cable TV subscription.

NFL Now launched Wednesday on the Web, mobile and connected devices including Amazon Fire, Roku,  and Xbox, with Apple soon to come.

Justin.tv, the live-streaming service that was also home to gamer Twitch, has closed its doors. Meanwhile, Twitch has grown so large that the entire company was renamed as Twitch Interactive and is persistently mentioned as a YouTube acquisition target.

TiVo CEO Tom Rogers points to the difficulty of knowing where to find past episodes of "Downton Abbey"  His is reasoning is that, with an interest in growing its own online video properties like YouTube and its Chromecast device, Google--like traditional cable operators--wouldn't be likely to develop a service-agnostic user guide. But TiVo would.

Say goodbye to live-video hub Justin.tv. Since rebranding the company to Twitch Interactive in February 2014, all resources are now being focused on Twitch.tv, the company said on Tuesday. “The news today will almost certainly further fuel the rumors that Google is acquiring, or has already acquired, Twitch,” The New Web reports. “Purchases are often followed by consolidation, as well as cutting off any excess limbs.” 

Dish Networks, which hopes to launch an Internet TV service, signed a deal with A&E Networks that lets it stream the cable programmer’s shows. Dish already has a deal with Disney for ABC, ESPN and other Disney-linked channels.

ComScore has acquired MdotLabs to shore up its own efforts at stopping ad fraud. The full MdotLabs team, including co-founders Dr. Paul Barford and Timur Yarnall, will join the comScore staff as part of the deal.

The post-Millennial generation has grown up surrounded by the Internet and their influencers aren't like those of other generations.  

 “Welcome to The Wayne” is Nickelodeon’s first original animated series created exclusively for the Web and mobile, debuting on a redesigned Nick.com site and on the Nickelodeon app on Monday. The kids content maker is challenged: Its desktop and mobile traffic has declined 30% over the last year.