Viral Gains, the ad company trying to build a global ad exchange for viral videos, is in the midst of a fund-raising round seeking $3.3 million, with $2.8 million already raised Among the investors: rapper Nasir 'Nas' Jones, who is, in his other life, a entrepreneur with his own record label and a sneaker store. He's also an executive at Mass Appeal Magazine.

DirecTV's new, original series "Kingdom" puts that content-supplier into content-maker biz, along with Netflix and Hulu and other non-cable entities.