• Why Verizon Is Quietly Launching Video Service
    The company has kept details of its new service somewhat under wraps since it was rumored to be in the works earlier this year. But, as of now, we know Verizon’s new video service, Go90  will be “mobile-first.” 
  • Streamys Award Nominations, In A Nutshell.
    “The 5th Annual Streamy Awards” will air live on VH1 and its digital platforms from the Hollywood Palladium on Sept. 17 at 10 p.m. The nominees are linked to here and include lots of YouTube talent, and more. 
  • IAB Considers Suit To Stop Blockers
    One propopsal discussed at two IAB meetings about ad blockers was to get top 100 sites to block users using ad blockers, but with a "slim" possibility of happening. A more serious option: Suing the ad blockers.  "I advocated for the top 100 websites to, beginning on the same day, not let anybody with ad blockers turned on [to view their content]," said Mr. Moore. He said that the other IAB members in attendance considered it "a good idea but the possibility of pulling it off slim." That might not even be the most drastic option the IAB and its …
  • Clorox Bottle Exactly Half Full For Programmatic
    Clorox is betting big on programmatic buying and online video. This year half of its ad budget is being spent that way
  • Amazon Buys Video Processor Elemental Technologies
    Amazon’s Web Services division just bought Elemental Technologies, a startup with video processing services to repurpose traditional video content into digital formats. “AWS, a fast-growing division of Amazon.com and the biggest public cloud available today, intends to roll out new services based on Elemental’s technology,” Venture Beat reports. The deal reportedly set Amazon back $500 million. 
  • Teads Launches Online Campaigns Against Ad Blocking
    Teads commissioned independent research among just over 2,000 adults in the U.K., and found that two-thirds (65%) thought  "society would be worse off without free or low cost, high quality editorial from newspapers, magazines and their online sites" It's trying to educate consumers about the necessity of ads to support content.
  • Taking A Sneak Peek At Comcast's 'Watchable'
    Comcast hasn't talked much publicly about its planned Watchable online video service, but a Variety reporter discovered a demo site left open online, and sampled it.The demo site showed that Comcast is positioning Watchable as a kind of mix between YouTube and Hulu. 
  • An Early Look At Comcast's Streaming Video Service
    Variety is giving us a sneak peek at Comcast’s soon-to-launch streaming video service, Watchable. By the look of things, “Comcast is positioning Watchable as a kind of mix between YouTube and Hulu,” it writes. “Watchable’s content is clearly Internet-native, but it’s presented without the clutter of a site focused on user-generated content.” 
  • Marketers Have To Rethink Mobile Ads
    Apple is expected to release the next version of its mobile operating system, iOS 9, this month, with a beta version enabling ad-blocking and deep linking in apps. Both suggest Apple is prioritising user retention over user acquisition on mobile.
  • Now You Can Watch Amazon Prime Offline
    While Kindle users had the ability to do it for some time, now Apple and Android users can download thousands of titles to watch offline. 
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