This survey from Listen First Media measures social media chatter about content about entertainment. Results: Colbert is...trending. And fans are getting ready for "The Flash" and "Supernatural." 

The demise of the Flash ad isn’t exactly taking Madison Avenue by surprise. Many digital agencies have been weaning themselves from Flash for months and making the switch to HTML5, a format that is more compatible with a wide range of devices.

Leo Burnett's "Like a Girl" ad for Always takes issue with generations of playground taunts about running, throwing or fighting "like a girl," asking, "When did doing something 'like a girl' become an insult?" It went viral when it debuted in June 2014 and wound up getting a slot during halftime at the 2015 Super Bowl.

The mobile video platform now allows paid subscribers to view both classic Rooster Teeth programming and premium content saved for their eyes only.  Fans who wish to watch Rooster Teeth content free of charge can still view non-exclusive content on the company’s site or YouTube channels.

Condé Nast Entertainment (CNÉ) named Will Misselbrook  head of branded entertainment and Eden Gorcey in charge of head of branded content, digital sales and strategy.

Total-Apps this week unveiled Video Checkout, a service it’s hoping will allow the merchant payment processor entrée into the campaign market. As the video plays, a user can make a contribution. 

Media measurement company comScore introduced Xmedia a new product that measures content consumption across all digital platforms and TV in a single metric.

Rumored and apparently ready to go, Verizon's Go90 bids to be the first mobile-centric content provider. The announcement could come sometime today. 

Despite their apparent demand, don’t expect Netflix to offer offline downloads anytime soon. Netflix users won’t be able to handle the complexity the added choice will bring, Neil Hunt, Netflix’s Chief Product Officer, tells Gizmodo UK. “I still don’t think it’s a very compelling proposition,” said Hunt. “I think it’s something that lots of people ask for. We’ll see if it’s something lots of people will use. 

Apple TV on Wednesday will unveil a brand new version that will have a touch pad remote that can also be used as a game controllers, sources tell the Times. Also it will support apps from independent producers which will widely increase content. But the new Apple TV device will cost $149 rather than the current $69; that means Apple has to produce something worth that kind of money