YouTube Kids will have better parental controls which will allow parents to turn off search access and set their own custom passcode for the service.

Adblock Plus plans to allow an independent review board to determine whether ads qualify as “acceptable” and are allowed to pass through its filters.

At least with social media sites, viewability isn't an issue.

Chinese millennials sometimes watch online video in a format called "danmu," or bullet screen. The images get covered over with the random commentary of whoever has watched before, transforming a solitary viewing experience into a communal exercise in humor and snark.