AdExchanger
Dionne Colvin-Lovely, national director for traditional and new media at Toyota, says reaching light TV viewers and multicultural audienes is part of the reason behind hooking up with AOL, but it's looking for regional platforms to also reach that segment, too.
Bloomberg
Rumors it would buy A+E'-owned H2 have been out there, though A+E CEO Nancy Dubuc, while praising Vice, on Monday said there's no story there yet. She said A&E was exploring a "strategic partnership."
eMarketer
In Canada, most ad media are trusted by majorities of Internet users—except digital. And even if the ads are for products they use and love, Web users tend to be uncomfortable with them. For example, 63% feel somewhat or very "uncomfortable" about pre-roll and 56% say all types of digital ads are not trustworthy. (By comparison, 53% have a high level of trust in newspaper ads.)
RapidTVNews
With NBA as a partner, the site site features live updates of each NBA game, post-game highlights and stats for each player and team in the league.
Daily Mail
The United States Treasury Department reportedly wants to know how ISIS fighters ended up with so many Toyota SUVs and Land Cruisers in propaganda videos. Iraq' Ambassador told ABC that his government believes ISIS has acquired 'hundreds' of them.
USA Today
YouTube personality 13-year old Caleb Logan Bratayley, whose real name was Caleb LeBlanc, died after a medical emergency last week at a hospital near his home in Anne Arundel County. Since 2010, his family has posted daily videos that have racked up more than 1 billion views just on YouTube. He's also posted his own. His death couldn't be immediately explained, medically, but police said his death was not suspicious and there is no planned investigation.
The Wrap
Consumers are equally as trusting of traditional content creators as they are of online streaming platforms and brands, says a new study from Edelman. Also for the first time, two of the top five entertainment companies that most readily come to people’s minds are online streaming platforms. Five years ago, 10 out of 10 were traditonal entertainment sources
Tubefilter
AwesomenessTV and Endemol Beyond have teamed up for a multi-year deal that will bring owned-and-operated AwesomenessTV channels to multiple foreign countries. The channels will leverage the creators from within the AwesomenessTV network while also seeking to “incubate new talent and verticals across the network,” according to a press release.
Wall Street Journal
Refinery29, Vice Media, Vox Media, BuzzFeed ,Mic and more are rejecting ad exchanges. They say automated ad technologies, are tracking too much, irritating users.
Financial Times
GE Podcast Theater’s The Message is a serialized, eight-episode science fiction tale of a cryptologist working to decode a broadcast from outer space, with help from a GE scientist using GE’s real-life ultrasound technology. The old GE Theater ran on television (hosted by Ronald Reagan) from 1953-62.