The wines are featured on "Hell's Kitchen," whose sixth season premiered this week, with both product integration and appearances by Rosemount Estate brand ambassadors. The deal also includes season seven.
To coincide with the airing of the show, Rosemount is launching a national campaign featuring in-store merchandise, wine and food pairing
suggestions from Ramsay, cooking demonstrations with past show winners and online/mobile components. Point-of-sale materials will be in top grocery, drug and independent food stores as well as some
key restaurants beginning this month.--Tanya Irwin