Judging by the numbers for Thursday's NFL season opener on NBC, Fox will draw a substantial audience.
Fox will re-air the lengthy promo again Sunday in the middle of a one-hour "Family Guy" episode. The promo offers footage from auditions held in Los Angeles and Seattle, plus "an inside look at the drama, raw emotion and behind-the-scenes action" of the show with Simon Cowell and Paula Abdul among the judges.
"The X Factor" will air Wednesdays and Thursdays this fall, premiering with back-to-back two-hour shows.
Pepsi is the top-line sponsor of the series and the winner will be featured in a Super Bowl spot, while in-store displays will be used into 2012.
Banner ads on "The X Factor" Web site plug the "Pepsi Refresh Project," which awards grants for projects that enrich society.
The Fox show offered an opening peek during a promo in the baseball All-Star game.