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Viamedia To Announce Programmatic TV Ad Exchange

  • Adotas, Thursday, September 19, 2013 4:02 PM

Adotas has reported that Viamedia plans to launch a programmatic TV ad exchange at Advertising Week. The exchange will come in the form of a new company, called Placemedia, which Viamedia CEO Jeff Carter told Adotas will be "an online television advertising exchange that combines various sources of audience measurement, audience validation, technology and television inventory from a variety of providers."

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