Between Black Friday and Cyber Monday indicators and deals, much holiday shopping may be over.
OK, that’s more than a slight exaggeration. But the number of projections and the deals around mobile commerce are nearing a fever pitch.
The latest projections from comScore show Black Friday and Cyber Monday online sales around $2 billion, with mobile spending for the overall holiday period reaching $7 billion.
Even leading up to the two mega-sales days there’s a lot of purchasing activity compared to last year.
For example, the IBM Digital Analytics Benchmark shows overall online retail sales yesterday 11% higher than the same period last year, with mobile accounting for about a third (32%) of all online traffic. Mobile traffic is 42% higher than last year.
And some retailers plan to tap into mobile to take advantage of the activity on the two shopping days.
There will be in-store deals, online deals and those tuned for mobile.
For example, beginning at 9 p.m. Thursday, Staples will have a mobile-only coupon for $10 off any purchase of $30 or more, including its Black Friday deals.
Mobile shoppers will be directed to the Staples mobile site, where they can sign up for a text message including the coupon, which is automatically added to the shopper’s checkout cart.
Numerous retailers are sending email offers to countless customers, many of whom will open them on their smartphone or tablet and quickly decide whether or not to take action.
Various location-focused deals apps will kick into high gear, auto-sending messages to shoppers as they roam near relevant stores or products.
Price-comparison engine ShopSavvy is offering a chance to win $100 every time a shopper scans or searches for a product on their ShopSavvy account.
Research has shown that mobile or not, shoppers want to go to stores.
But this time around, more shoppers will be totally armed with an unlimited amount of easily accessible information. They also will face a bewildering number of options.
In the stores, holiday shopping may look the same, but it's not.
Shopping is in the process of being forever changed by mobile.