Nature Valley Takes City Kids On 'Field Trip'

by Amy Corr @MediaPostOTL, September 3, 2014

Nature Valley has launched a sweet two-minute online brand video that follows a group of children from the Boys & Girls Club in Canada. The city-dwelling kids don't have a chance to become one with nature too often, so they were pleasantly surprised to discover their typical day on a playground would be replaced with hiking, a scavenger hunt and catching frogs. "A little nature goes a long way," closes the video. "It's time to rediscover it." Watch "Field Trip" here, created by Tribal Worldwide, Toronto.

ad campaign, cause-related, tv

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