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Facebook Trials Messenger For Customer Service, Sees 'Opportunities' For WhatsApp

Brands could be able to connect with consumers via WhatsApp, according to Facebook’s CFO David Wehner. Speaking at the J.P. Morgan global technology, media and telecom conference on Monday, Wehner said Facebook is currently “doing experiments” with Messenger to allow brands to contact consumers. The trials include using Messenger for customer service, letting users chat to brands about things such as online orders. He said he also sees “opportunities” in bringing such a service to WhatsApp.

Read the whole story at Marketing Week »

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