M&S is understood to be readying its first card-based loyalty programme for an Autumn launch as it looks to build closer links between its food and GM businesses and offer more
personalised marketing. M&S has filed two trademarks for ‘Sparks’ and ‘Sparks: More For You’ with the Intellectual Property Office under the loyalty card
category. One inside source confirmed the loyalty programme but suggested that “Sparks” could be a temporary name.
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