Snickers Crisper launched a TV and social media campaign promoting
items to help people during hangry moments. "Hunger Innovations" are products to help when they're feeling "Angreepy" (Angry + Sleepy), "Sulgar" (Sad + Vulgar) or "Sprincess" (Spacey + Princess).
Viewers can visit eBay and bid on products for the next month. A punching bag with a pillow helps Angreepy folks, a tissue box with an accompanying swear jar is suited for Sulgar people and an astro
tiara helps the space cadets in your life. Prices range from $29.99 to $89.99.
Check them out here. A TV spot promoting the auction shows how
these innovative products would be sold on your favorite home shopping channel.
See it here. Facebook videos staring the "Hungry Singers" use
the platform's auto-play feature in an interesting way. The videos will auto-play without sound until a viewer taps the video to hear some thing unexpected. Like an adorable pop star who sounds like a
death metal singer and a heavy metal band singing "The Wheels on the Bus." Watch them
here and
here, created by
BBDO New York.
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