, a telecommunications company in Bahrain,
created a fleet of smart buses
, following the needless deaths of young children left behind on school buses. Powered by a solar power system,
each bus has a 4G connector that uses Wi-Fi to connect the bus to schools and to parents. A monitoring system registers the number of riders, so each bus can count the number of children getting on
and off. GPS on the buses lets schools and parents monitor the bus to know when a child arrives at school or home. McCann FP7
created the campaign.