• by Ray Schultz , May 20, 2020

Personalization platform SmarterHQ has launched a tool that it says allows brands to leverage predictive marketing across all data sources and digital channels.

The new solution, Smarter Predictions, connects behavioral data from web, mobile app, offline/in-store and other sources to fuel automated campaigns via email, web, mobile push and ad channels, the company says.

The objective is to help brands “automate as much as possible, allow for quick analysis of potential reach/outcome, and make it easy to predict outcomes based on real behavioral data,” states Michael Osborne, president and CEO of SmarterHQ.

Osborne infers that marketers have needed a better grasp of artificial intelligence.

“Artificial Intelligence implies that the system is thinking for you, when really what it's doing is predicting potential outcomes, analyzing data more broadly, or surfacing trends that might be interesting but aren't necessarily so,” he says. 

Smarter Predictions helps brands identify cross-channel behavioral patterns and interact with high-value spenders and those likely to buy in the near future, the firm says.

In addition, the tool helps companies reactivate disengaging customers and convert those who are highly engaged. 

Smarter Predictions also enables marketers to “understand what inventory and customers are showing the highest indicators of loyalty, their engagement and decay, likelihood to purchase” and lifetime value, adds Dean Abbott, co-founder and chief data scientist at SmarterHQ.