Streaming Viewing Accelerates In June To 33.7% Day Viewing Share: Nielsen
- by Wayne Friedman , July 21, 2022
Streaming TV viewing, already on the
rise, accelerated even more in June -- rising to a 33.7% share of total day viewing, according to Nielsen’s “The Gauge” measure -- the biggest increase since the measurement began up
over a year ago. This was driven by Netflix's sharp rise -- a full share point to 7.7% -- due to the new season release of shows, including "Stranger Things" and "Ozark."
Nielsen says viewers spent 16% more time watching Netflix versus the previous May month period.
Viewing was up 18.1% versus June 2021 -- Netflix's largest share result ever.
Other streamers grew as well versus a year ago: Amazon Prime Video, was up 31.9% to a 2.9% share, while Disney+ added 22%, to 2.0%.
In second place after Netflix -- in terms of share -- was YouTube (which includes YouTube TV) with 6.9%, followed by Hulu (including Hulu+Live TV), at 3.3% share.
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Streaming is now within two share points of cable TV leading 35.1% share. Total time streaming rocketed 23.5% on a year-over-year basis.
Cable TV viewing was down 2% from May (to a 35.1% share), with broadcast losing 6.7% (to a 22.4% share).
While traditional summer slowdown affected cable and broadcast, overall viewing trends put both platforms lower year over year: Cable dropped 12%, broadcast, 3.9% down.
