• by Karlene Lukovitz  @KLmarketdaily, December 16, 2022

NBCU’s Peacock will become JetBlue Airways’ exclusive streaming service as of spring 2023.

Passengers will be able to watch Peacock for free — including select original content — on on-demand screens on seatbacks, or access Peacock’s library, livestreamed sports and news and other offerings through their own devices, using JetBlue’s free Fly-Fi internet service.

Members of the airline’s TrueBlue loyalty program who have achieved “Mosaic” status will also get a free, one-year subscription to the with-ads Peacock Premium tier, normally priced at $4.99 per month. In addition, all TrueBlue members will be eligible for special offers on Peacock subscriptions, and earn points for subscribing to the streamer.

JetBlue customers will also receive targeted marketing messaging, experiential activations and “surprise and delight moments,” according to the companies’ press release.

Offering free subscriptions to streaming services in partnerships with telecoms and other types of services has become increasingly common.

Just this week, Verizon introduce a free, 12-month subscription to Netflix’s $19.99-per-month Premium plan — a $240 value — for some wireless customers who sign up for Verizon’s new +play subscription aggregation service and also sign up for one of the other services subscriptions offered through +play.