Daily linear TV video usage is estimated to now sink 6.4% this year to 2 hours/55 minutes a day -- with digital video rising by roughly the same amount 6.0% to 3 hours/11 minutes -- topping linear for the first time, according to Insider Intelligence.
Last year projections were that daily digital video consumption was on-par with linear TV.
Insider Intelligence considers traditional linear TV to be any type of video content delivered via cable, satellite, telecom, or over-the-air antenna, with digital video as any video coming from over-the-top or connected streaming services, as well as video viewed on social media, including YouTube.
Social media continues to be a major player when it comes to the growth of all digital video.
Insider Intelligence says average daily time video will rise 9.3% this year to 45.2 minutes. TikTok, which has seen rapid growth, is estimated to rise to 19.1 minutes a day (from 17.4 minutes in 2022) topping for the first time Facebook, which will sink to 18.4 minutes (from 19.2 minutes in 2022)
Looking at individual streaming/OTT platforms so far this year, in terms of daily time spent by U.S. adults 18 years and older, YouTube and Netflix are neck-and-neck -- with YouTube at 33.1 minutes a day and Netflix at 32.9 minutes a day.
Hulu is at 23.7 minutes; Amazon Prime Video, 10.9 minutes, and Disney+, 8.0 minutes. Projections here are similar to usage levels estimates by other measuring services.