• by Joe Mandese  @mp_joemandese, June 9, 2023

Horizon Next, Horizon Media's performance and data-driven media-buying unit, this morning announced plans to accelerate its participation in the podcast marketplace.

Noting that it already has substantially increased its investment -- boosting client podcast ad budgets 70% over the past two years -- the agency has created a "refined center of excellence dedicated to podcasting strategy and activation."

The new audio practice is led by dedicated audio media specialists Executive Vice President-Innovation and Performance Audio Lauren Russo and Senior Vice President-Managing Director Performance Audio Maria Tullin.