BIA Lowers Local Outlook, CTV Still Leads Growth
- by Karlene Lukovitz @KLmarketdaily, June 27, 2023
BIA Advisory Services has decreased its 2023 U.S. local advertising forecast estimate by 2.4%, to $161.7 billion, from its original estimate of $165.7 billion, citing a “mixed start” for the economy this year and “tempered” growth in digital advertising.
The updated forecast estimates that traditional media will earn $84 billion …
