• by Karlene Lukovitz  @KLmarketdaily, September 28, 2023

Disney will start cracking down on Disney+ password sharing earlier than previously indicated, starting in Canada. 

The company sent an email to Disney+ subscribers in Canada announcing that the policy will commence on Nov. 1, without providing many specifics. 

The message said Disney+ is “implementing restrictions on your ability to share your account or login credentials outside of your household,” and explains that “household” is defined as “the collection of devices associated with your primary personal residence that are used by individuals that reside therein.” 

A simultaneous update in the company’s help center cautions that Canadian subscribers may not share their subscriptions outside of their households, and a new section in the streaming service’s Canadian subscriber agreement states that Disney may analyze how an account is being used, and that failing to comply to the agreement may result in an account being limited or terminated. 

The message indicates a slightly accelerated timetable for the crackdown, which Disney CEO Bob Iger had indicated, during the company’s Q3 earnings call, would commence sometime in 2024. 

But the timing syncs with Disney’s planned rollout of its ad-supported tier in key markets in Canada, as well as the U.K. and France, Germany, Switzerland, Italy, Spain, Norway, Sweden and Denmark on Nov. 1.