Publicis Production is reorganizing so that teams within the operation focus on specific ad categories. 

According to the company, the new model is supported by the company’s tech stack which organizes industry-specific data. From a production standpoint, teams focused on single categories can more efficiently create customized client strategies. 

This tech includes PX (which launched earlier this year), a production technology in partnership with Adobe that’s the backbone of the content supply chain. The stack also includes an AI-powered dynamic video optimization tool in partnership with Meta and AI content performance metrics.  

Tyler Cunningham serves as healthcare industry lead; Chira Schaad is retail and CPG industry lead.  

Sergio Lopez-Ferrero, global CEO, Publicis Production, says that having teams focus on specific categories and audiences translates to “more impactful campaigns, ultimately driving value for clients.” The new setup, he added, will also result in “significant reduction of resource wastage and time expenditure.”