- Mullen Lands U.S. Cellular
Raw, Joe Mandese - Tuesday, February 21, 2012
Boston-based Mullen has been named agency of record for U.S. Cellular followi ...
- The Metrics Arms Race
Show Daily, Joe Mandese - Tuesday, February 21, 2012
Noting that there now are hundreds of metrics for measuring and defini ...
- I'd Give Seraj Bharwani A C+ For Analogies
Show Daily, Joe Mandese - Tuesday, February 21, 2012
I've never actually read a Media Rating Council audit, but after listeni ...
- OMMA Metrics & Ana-Lin!-ics
Show Daily, Joe Mandese - Tuesday, February 21, 2012
I suppose it was inevitable given America's fascination with the New Yo ...
- The Evolution Of Marketing Evolution's Hype (Surf Here)
Show Daily, Joe Mandese - Tuesday, February 21, 2012
It happened this morning during OMMA Metrics & Research's opening panel, wh ...
- Model Citizens
Show Daily, Joe Mandese - Tuesday, February 21, 2012
That's what some of the opening commentary on the OMMA Metrics &am ...
- Here's A Scoop For You, Literally: 'GRPs Are The Universal Scoop Of Media'
Show Daily, Joe Mandese - Tuesday, February 21, 2012
And it must be true, because comScore CRO Josh Chasin just sa ...
- If A Tree Falls Online And There's No One Around To Measure It...
Show Daily, Joe Mandese - Tuesday, February 21, 2012
Leave it to comScore's Josh Chasin the proffer a Zen parable ...
- Joel Rubinson Is Riffing On The River Of Digital Information
Show Daily, Joe Mandese - Tuesday, February 21, 2012
I love Joel Rubinson, and it's nice to see the former A ...
- And What's With The Robotic Sounding Narrator On Rubinson's Canned Presentation?
Show Daily, Joe Mandese - Tuesday, February 21, 2012
The presentation is all about "human" insights, etc., but she sounds mo ...
- Judah Phillips' Car Wreck (Literally And Figuratively)
Show Daily, Joe Mandese - Tuesday, February 21, 2012
Actually, it seems like former ARF Chief Research Officer Joel Rubinson h ...
- Horizon Taps MediaVest's Fields, Will Oversee Siemens, Columbus
MediaDailyNews, Joe Mandese - Friday, February 17, 2012
Stan Fields has joined Horizon Media as executive vice president-managing partner, responsib ...
- Publicis Buys Back From Dentsu, Holding Companies Continue JVs
MediaDailyNews, Joe Mandese - Friday, February 17, 2012
Paris-based Publicis Groupe this morning said it bought back 18 million ...
- See You Tuesday
MediaDailyNews, Joe Mandese - Friday, February 17, 2012
In honor or Presidents Day, MediaDailyNews will not publish on Monday, Fe ...
- Digitaria Taps Microsoft's Bosilevac To Lead Analytics
Online Media Daily, Joe Mandese - Thursday, February 16, 2012
Digitaria has hired Thomas Bosilevac as director of analytics. He most recent ...
- See You Tuesday
Online Media Daily, Joe Mandese - Friday, February 17, 2012
In honor or Presidents Day, OnlineMediaDaily will not publish on Monday, Fe ...
- Commercial Ratings: Mikey Likes Them
Raw, Joe Mandese - Thursday, February 16, 2012
That's right the adorable spokescherub that gave new life to Life cereal ...
- Is That A Screen In Your Pocket, Or Are You Just Glad To See Video?
Raw, Joe Mandese - Thursday, February 16, 2012
"Screens are showing up everywhere," Ralph Santana, senior vice president and C ...
- Make That 10,246 Tweets Per Second
Raw, Joe Mandese - Thursday, February 16, 2012
That's because I just tweeted this post, as well, increasing by o ...
- How Olympic Are You? (Click Here To Find Out)
Raw, Joe Mandese - Thursday, February 16, 2012
Starting in about a month, you can find out, thanks to ...
- Well, Maybe If We Were Captain Marvel Fans
Raw, Joe Mandese - Thursday, February 16, 2012
Discussing the increasing roll mobile social media app Shazam is having ...
- "You Can't Have A Second Screen Without The First Screen"
Raw, Joe Mandese - Thursday, February 16, 2012
Not surprisingly, that quip came from CBS research chief Dave Poltrack, w ...
- Cyndi Lauper To Marketers: "Money Changes Everything"
Raw, Joe Mandese - Thursday, February 16, 2012
Here's an ironic moment for you. I'm sitting here at the ANA ...
- Cyndi Lauper To Ad Execs: "Are You Sloshed Yet?"
Raw, Joe Mandese - Thursday, February 16, 2012
That's what Cyndi Lauper just asked the ANA TV & Everything Vid ...
- Kathy Ireland's Return To Cover Modeling
Raw, Joe Mandese - Thursday, February 16, 2012
It's been a while since I raced to see Kathy Ireland graci ...
- To Win Some Hearts, Agency Makes A Play For The Sole (Two At A Time)
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2012
Most agencies try to create campaigns that move people to act n ...
- Digital Radio Overcomes Major Ad Hurdle, Pandora Fails To Get Out Of Black Box
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2012
In a move that will make it easier for agencies to pla ...
- Far East Deal Goes South For Yahoo, Investors Ask, 'What Now?'
Online Media Daily, Joe Mandese - Wednesday, February 15, 2012
In the latest chapter of the digital ad industry's favorite soap oper ...
- Dentsu Reports Improvement, Cites Increasing Demand For TV
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2012
Despite the devastating, lingering effects of the earthquake and tsunami in Japa ...
- Geomentum, NDX Enter Long-Term Newspaper Data Deal
MediaDailyNews, Joe Mandese - Monday, February 13, 2012
Interpublic hyper-local media unit Geomentum has entered a long-term agreement with t ...