MAD London Editions for May 2015
MAD London - Friday, May 22, 2015
Twitter CFO Takes Over Marketing To Make It A 'Key Component Of Everything We Do'
Daily Mail's App Small In Users, Huge In Dwell Time
DMA Merges With IDM
Diageo Ends 15-Year Relationship With BBH
BBC Global Audience Claimed To Reach 308 Million Per Week
UK Trade & Investment Hires Engine
BBC Radio Listeners Up, Commercial Radio Down in Q1
Can McDonald's Really Be This Dumb?
Google Adds Buy Button For YouTube TrueView Ads
Mozilla To Let Advertisers Target Firefox Users Based On Browsing History
Ad Injection Could Be The New Ad Fraud
Email As Discovery Tool? Try It, You'll Like It!
MAD London - Thursday, May 21, 2015
Twitter, Google Strike Deal That Drives Leads, Reads
Want To Make CEO? Start Measuring Like One
Spotify Launches Video Content
Adblock Plus Comes To Mobile
BASF Is The Latest Multinational Firm To Hold A Global Media Review
Blinkx Losses Sound Warning Bell On Online Video Advertising
How Search Data More Closely Predicted How Seats On U.K. Political Parties Would Change
Burberry Looks To 'Single Global View' Of Customers To Keep Growing
Beware Digital Messiahs With Marketing Secret Sauce
P&G Consolidates Grooming Range Creative With WPP's Grey
M&S Turns To Personalisation To Improve Online Sales
Unicef Launches 'Wearables For Good' Challenge To Improve Child Health In Developing Countries
Unilever Foundry Launches Sustainable Ecommerce "Hack" Event
Legal & General Turns To WPP Agencies
Publishers Faces Exemplary Damages And Fines As New Memberless Regulator Seeks Royal Charter Approval
Havas Sport And Cake Merge
MAD London - Wednesday, May 20, 2015
Charities Suck Because They Think Digital Consumers Have 'Doormat' Written On Them
Facebook Trials Messenger For Customer Service, Sees 'Opportunities' For WhatsApp
Facebook Has The Knowledge To Launch A Sophisticated Search Engine. Here's Why
Gen Z Wants Positive Gender Views And Mobile-Friendly Content From Brands
Say Goodbye To Online Ad Blockers
DMA Warns That Charities Must Mend Their Ways
Viewability's Visibility: A Problem, A PR Issue, A Joke
Coca-Cola Speaks Out On Human Rights Abuses For 2022 World Cup
Most Real-Time Data Isn't Really Real Time
Visa Announces New Partners For Checkout Service
Viacom Launches Innovation Group For Customised Digital Campaigns
Pinterest Ramps Up Advertising Efforts
MAD London - Tuesday, May 19, 2015
WPP Launches ESP, A New Sports Rights Agency
Breakthrough As Advertisers Pay The Same For Print As Digital At The 'Times'
'Financial Times' Introduces Ad Rates By The Hour
CEOs Favour Twitter And LinkedIn
Google Prevails In Battle Over 'Innocence Of Muslims'
How Facebook News Is Becoming The New Face Of News
Samih Fadli Becomes Razorfish Global's First Chief Intelligence Officer
'Haters' Dropped As Adidas Video Hints At News Boot Launches
McDonald's Campaign Highlights Food Provenance
TV Licence Buying Likely To Beat Current Record Levels
UKTV Earns Record Revenues
Wonga Returns To Advertising With More Responsible Brand Messaging
Havas Helia Wins Co-Operative Bank's CRM Account
Quality Content Is Quality Content -- Why Differentiate On Print Or Digital?
MAD London - Monday, May 18, 2015
Mobile, Native And Social Will Help Brands Avoid Google vs. EU Telco Battle
Google Reportedly Rolling Out Buy Button
Mobile Service Providers Move To Block Advertising
Baidu Invests 'Millions' In Content Ad Platform Taboola
BBC Faces Legal Challenge From Commercial Programme Makers
Former Facebook Europe Chief, Baroness Shields, To Oversee Online Security
Foster's Ends 'Good Call' Brad And Dan 'Laddish' Ads
Mumsnet Job Site Launches With High-Profile Partners
Betfair Reviews Its GBP15m European Planning And Buying Account
'Do You Want Fries With That?' -- The Power Of Context
MAD London - Friday, May 15, 2015
Bing Shares Details Of Its Mobile Algorithm Roadmap
Google Tells Brands They Are Not Ready For Mobile
Digital Disruption? Just Getting Started, And Going Horizontal
comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers
Samsung Ready To Rival Apple With Samsung Pay Later This Year
Tui To Drop Thomson And First Choice Brands
Brands Only Slightly More Trusted Than Politicians, Way Behind Bloggers
SC Johnson Switches $600m Global Media Buying Account From WPP To PHD Reviews GBP13m Media Account
Kia Motors Signs Channel 5 Crime Drama Sponsorship Deal
Brands, If You Want To Be Mobile, Know Me First
MAD London - Thursday, May 14, 2015
Instagram Looking To Improve Search Functions
Millennials Like To Watch Linear TV, Research Shows
Why Publishers Prefer Native Advertising
Facebook Delivers For Publishers With Instant Articles Service
Facebook In-App Article Sharing Could Pressure Brands To Develop Content
Trinity Mirror Prepares To Close UsVsTh3m And Ampp3d
IoT Poses Challenge Of Keeping 'Affinity' With Customers
Post Office Tests Customer Experience Through Biometrics
ITV Strike Forces UK's Biggest Commercial Free-To-Air Broadcaster To Rearrange Top Soaps
Waitrose Appoints Adam+Eve DDB And Should Now Address Value Perception Reviews GBP6m Media And Planning Account
Michael Wall Leaves Lowe To Become Global Chief Executive At Mother
TV Proves Millennials Really Aren't All That Different
Branded Video Lives Forever -- If It's Great
Marketing Your Mojo
MAD London - Wednesday, May 13, 2015
Are You A Ninja Clickbait Hater? Pointless Second-Screen Microsoft Study Could Reveal All
Wearables Gaining Customer Favour, Privacy Concerns Remain
Mobile Ascends The Throne Of Search
BBC And The Guardian Sign Up To Instant Articles On Facebook
Android Passes iOS In Ad Revenues
Microsoft Research Identifies Digital Ninjas And Pragmatists
How Marketers Can Adjust To Google's Mobile Algorithm
EasyJet Aims To Be 'Digital Leader' With Personalised App
FreedomPop Plans Free Mobile Phone Service Launch In UK
Beacon Start-Up Wins Unilever Prize
Telefonica Buys In-App Inventory With 100% Viewability Promise
London Live Ringfenced And Under 'Constant Review'
Freeview Passes 100m Mark
Industry Reacts To Verizon's $4.4 Billion AOL Purchase
MAD London - Tuesday, May 12, 2015
AOL + Verizon = Scale Of Google, Facebook
Google Says Nearly Half Of All Video Ads Are Unviewable
Facebook Expands Carousel Ad Format To Mobile
Web Use Doubles In A Decade
Vlogs Are Keeping YouTube The 'Coolest' Youth Video Channel
Young People Online For 27 Hours Per Week
KitKat Rebrands With 'YouTube My Break' Wrapper
BBC Licence Fee Under Question With New Culture Secretary Appointment
Vizeum Put On Alert By
Betfair Appoints First CMO
Travelodge Launches GBP25m Campaign After GBP100m Makeover
Viewability Proves Mobile And Video Go Hand In Hand
Calling All Video Ad-Buying Humans: You Should View This
MAD London - Monday, May 11, 2015
Facebook Named Fastest-Growing Media Company
Mobile Helps Google Dominate Global Ad Revenues
Brands Are Bringing More Digital Work In-House
Mondelez To Offer 'Buy Now' Button On Cadbury Ads
Interpublic Merges Lowe And Mullen
Chief Digital Officer Role Alive And Kicking, Research Finds
William Hill Creates VR Horse Races With Google Cardboard
Challenger Start-Ups -- The New Answer To Mega Brands Culling Back To Mega Agencies?
Facebook Challenges Google, Bing, Tests In-App Keyword Search Engine
Leveraging Customer Inertia
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