MAD London Editions for May 2015
- MAD London - Friday, May 22, 2015
- Twitter CFO Takes Over Marketing To Make It A 'Key Component Of Everything We Do'
- Daily Mail's App Small In Users, Huge In Dwell Time
- DMA Merges With IDM
- Diageo Ends 15-Year Relationship With BBH
- BBC Global Audience Claimed To Reach 308 Million Per Week
- UK Trade & Investment Hires Engine
- BBC Radio Listeners Up, Commercial Radio Down in Q1
- Can McDonald's Really Be This Dumb?
- Google Adds Buy Button For YouTube TrueView Ads
- Mozilla To Let Advertisers Target Firefox Users Based On Browsing History
- Ad Injection Could Be The New Ad Fraud
- Email As Discovery Tool? Try It, You'll Like It!
- MAD London - Thursday, May 21, 2015
- Twitter, Google Strike Deal That Drives Leads, Reads
- Want To Make CEO? Start Measuring Like One
- Spotify Launches Video Content
- Adblock Plus Comes To Mobile
- BASF Is The Latest Multinational Firm To Hold A Global Media Review
- Blinkx Losses Sound Warning Bell On Online Video Advertising
- How Search Data More Closely Predicted How Seats On U.K. Political Parties Would Change
- Burberry Looks To 'Single Global View' Of Customers To Keep Growing
- Beware Digital Messiahs With Marketing Secret Sauce
- P&G Consolidates Grooming Range Creative With WPP's Grey
- M&S Turns To Personalisation To Improve Online Sales
- Unicef Launches 'Wearables For Good' Challenge To Improve Child Health In Developing Countries
- Unilever Foundry Launches Sustainable Ecommerce "Hack" Event
- Legal & General Turns To WPP Agencies
- Publishers Faces Exemplary Damages And Fines As New Memberless Regulator Seeks Royal Charter Approval
- Havas Sport And Cake Merge
- MAD London - Wednesday, May 20, 2015
- Charities Suck Because They Think Digital Consumers Have 'Doormat' Written On Them
- Facebook Trials Messenger For Customer Service, Sees 'Opportunities' For WhatsApp
- Facebook Has The Knowledge To Launch A Sophisticated Search Engine. Here's Why
- Gen Z Wants Positive Gender Views And Mobile-Friendly Content From Brands
- Say Goodbye To Online Ad Blockers
- DMA Warns That Charities Must Mend Their Ways
- Viewability's Visibility: A Problem, A PR Issue, A Joke
- Coca-Cola Speaks Out On Human Rights Abuses For 2022 World Cup
- Most Real-Time Data Isn't Really Real Time
- Visa Announces New Partners For Checkout Service
- Viacom Launches Innovation Group For Customised Digital Campaigns
- Pinterest Ramps Up Advertising Efforts
- MAD London - Tuesday, May 19, 2015
- WPP Launches ESP, A New Sports Rights Agency
- Breakthrough As Advertisers Pay The Same For Print As Digital At The 'Times'
- 'Financial Times' Introduces Ad Rates By The Hour
- CEOs Favour Twitter And LinkedIn
- Google Prevails In Battle Over 'Innocence Of Muslims'
- How Facebook News Is Becoming The New Face Of News
- Samih Fadli Becomes Razorfish Global's First Chief Intelligence Officer
- 'Haters' Dropped As Adidas Video Hints At News Boot Launches
- McDonald's Campaign Highlights Food Provenance
- TV Licence Buying Likely To Beat Current Record Levels
- UKTV Earns Record Revenues
- Wonga Returns To Advertising With More Responsible Brand Messaging
- Havas Helia Wins Co-Operative Bank's CRM Account
- Quality Content Is Quality Content -- Why Differentiate On Print Or Digital?
- MAD London - Monday, May 18, 2015
- Mobile, Native And Social Will Help Brands Avoid Google vs. EU Telco Battle
- Google Reportedly Rolling Out Buy Button
- Mobile Service Providers Move To Block Advertising
- Baidu Invests 'Millions' In Content Ad Platform Taboola
- BBC Faces Legal Challenge From Commercial Programme Makers
- Former Facebook Europe Chief, Baroness Shields, To Oversee Online Security
- Foster's Ends 'Good Call' Brad And Dan 'Laddish' Ads
- Mumsnet Job Site Launches With High-Profile Partners
- Betfair Reviews Its GBP15m European Planning And Buying Account
- 'Do You Want Fries With That?' -- The Power Of Context
- MAD London - Friday, May 15, 2015
- Bing Shares Details Of Its Mobile Algorithm Roadmap
- Google Tells Brands They Are Not Ready For Mobile
- Digital Disruption? Just Getting Started, And Going Horizontal
- comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers
- Samsung Ready To Rival Apple With Samsung Pay Later This Year
- Tui To Drop Thomson And First Choice Brands
- Brands Only Slightly More Trusted Than Politicians, Way Behind Bloggers
- SC Johnson Switches $600m Global Media Buying Account From WPP To PHD
- WeBuyAnyCar.com Reviews GBP13m Media Account
- Kia Motors Signs Channel 5 Crime Drama Sponsorship Deal
- Brands, If You Want To Be Mobile, Know Me First
- MAD London - Thursday, May 14, 2015
- Instagram Looking To Improve Search Functions
- Millennials Like To Watch Linear TV, Research Shows
- Why Publishers Prefer Native Advertising
- Facebook Delivers For Publishers With Instant Articles Service
- Facebook In-App Article Sharing Could Pressure Brands To Develop Content
- Trinity Mirror Prepares To Close UsVsTh3m And Ampp3d
- IoT Poses Challenge Of Keeping 'Affinity' With Customers
- Post Office Tests Customer Experience Through Biometrics
- ITV Strike Forces UK's Biggest Commercial Free-To-Air Broadcaster To Rearrange Top Soaps
- Waitrose Appoints Adam+Eve DDB And Should Now Address Value Perception
- Ancestry.co.uk Reviews GBP6m Media And Planning Account
- Michael Wall Leaves Lowe To Become Global Chief Executive At Mother
- TV Proves Millennials Really Aren't All That Different
- Branded Video Lives Forever -- If It's Great
- Marketing Your Mojo
- MAD London - Wednesday, May 13, 2015
- Are You A Ninja Clickbait Hater? Pointless Second-Screen Microsoft Study Could Reveal All
- Wearables Gaining Customer Favour, Privacy Concerns Remain
- Mobile Ascends The Throne Of Search
- BBC And The Guardian Sign Up To Instant Articles On Facebook
- Android Passes iOS In Ad Revenues
- Microsoft Research Identifies Digital Ninjas And Pragmatists
- How Marketers Can Adjust To Google's Mobile Algorithm
- EasyJet Aims To Be 'Digital Leader' With Personalised App
- FreedomPop Plans Free Mobile Phone Service Launch In UK
- Beacon Start-Up Wins Unilever Prize
- Telefonica Buys In-App Inventory With 100% Viewability Promise
- London Live Ringfenced And Under 'Constant Review'
- Freeview Passes 100m Mark
- Industry Reacts To Verizon's $4.4 Billion AOL Purchase
- MAD London - Tuesday, May 12, 2015
- AOL + Verizon = Scale Of Google, Facebook
- Google Says Nearly Half Of All Video Ads Are Unviewable
- Facebook Expands Carousel Ad Format To Mobile
- Web Use Doubles In A Decade
- Vlogs Are Keeping YouTube The 'Coolest' Youth Video Channel
- Young People Online For 27 Hours Per Week
- KitKat Rebrands With 'YouTube My Break' Wrapper
- BBC Licence Fee Under Question With New Culture Secretary Appointment
- Vizeum Put On Alert By Thetrainline.com
- Betfair Appoints First CMO
- Travelodge Launches GBP25m Campaign After GBP100m Makeover
- Viewability Proves Mobile And Video Go Hand In Hand
- Calling All Video Ad-Buying Humans: You Should View This
- MAD London - Monday, May 11, 2015
- Facebook Named Fastest-Growing Media Company
- Mobile Helps Google Dominate Global Ad Revenues
- Brands Are Bringing More Digital Work In-House
- Mondelez To Offer 'Buy Now' Button On Cadbury Ads
- Interpublic Merges Lowe And Mullen
- Chief Digital Officer Role Alive And Kicking, Research Finds
- William Hill Creates VR Horse Races With Google Cardboard
- Challenger Start-Ups -- The New Answer To Mega Brands Culling Back To Mega Agencies?
- Facebook Challenges Google, Bing, Tests In-App Keyword Search Engine
- Leveraging Customer Inertia
