MAD London Editions for August 2016
- MAD London - Wednesday, Aug. 31, 2016
- Google Defaults To EU-US Privacy Framework, Launches Analytics Collaborative Workspaces
- Amazon Dash Launches In The UK
- Mobile Isn't Just First, It's Primary
- Apple Welcome To Set Up In Britain, Downing Street Says
- The Rise Of The Audience Marketplace
- Danish Start-Up To Challenge Media Agency Transparency In The UK
- Twitter Shares Video Ad Revenue With Creators
- Confidence Bounces Back After Brexit Poll Shock
- Diageo Hits Out At Captain Morgan ASA Ban
- Rufus Olins To Leave NewsWorks To Grow Co-Op Membership Scheme
- Adland Must Brace For Arrival Of 'As A Service' Transparency
- Microsoft Inches Up In Search Market Share As Google Falls
- MAD London - Tuesday, Aug. 30, 2016
- Engines May Need To Pay To List Articles In Search Results
- Apple Must Pay 13bn Euros In Back Tax
- Facebook Challenges Google, Microsoft In AI, Builds Vision Algorithms For Video
- EU Copyright Reforms Could Force Google To Pay For News
- Facebook Algorithm Replaces Trending Editors
- Consumer Confidence Bounces Back
- Samsung Begins Marketing Smartwatch That Doesn't Need A Smartphone
- Tesco Launches Same Day Click-And-Collect Service
- Chiltern Railways To Trial Beacon Technology For Fares
- UK Could Be Next In EU's Corporate Tax Clampdown
- Term 'IoT' Slow To Catch On In Market
- Was Apple Dumb Enough To Think They'd Get Away With It?
- Amazon, Google Changing Marketing's Role Through Connected Devices
- The Global Run Of The Internet Of Things: New Products Tested Everywhere
- MAD London - Friday, Aug. 12, 2016
- MAD London Is Away For Two Weeks - Back Tuesday, August 30th
- Adblock Plus Has Already Developed A Facebook 'Workaround'
- Social Media Influencer Cheats Feel The Long Arm Of.... The Postman
- Adblock Plus Strikes Back At Facebook
- 4As: More Than Half Of Ad Women Have Been Sexually Harassed
- Samsung Is The Most Effective Olympic Sponsor So Far
- Programmatic Nuances In Europe and APAC
- IAB Overhauls Attribution, Releases New Primer
- We're In The Middle Of A Dot-Com Bubble Bursting, But We Can't See It
- Can Two Last-Century Portals Out-Guess The Future?
- Google Delivers On AMP Landing Pages In HTML
- Persil Launches Mobile Trial To Peak At Customer Trends
- Report Finds Branded Content Campaigns Grew 75% In Q2
- Social Celebrities Warned About Undeclared Advertising
- Visualizing Digital Performance For 1,800 Brands
- 'The New European' Launches Advertising Auction
- Australians Cry Twice As Much While Watching Your Ad
- Oliver Paid Less Than A Million For Dare
- Programmatic Maintains Momentum In Q2, Improves Transparency
- MAD London - Thursday, Aug. 11, 2016
- Market Continues Expansion Thanks To Two Suppliers (Guess Which Two?)
- Burberry Becomes First Luxury Brand To Get Personal On Pinterest
- UK Newspapers Plan Ad Alliance To Take On Google, Facebook
- comScore Shakeup: Fulgoni Named CEO, Livek Given Expansion Role
- Trump Tweets Angry On Android, Calming On Staffer's IPhone, Researcher Claims
- A People-Based Data Renaissance Is Underway -- And It's About Time!
- TfL Defends English Exams After Uber Criticism
- Micropayments + Adblock Plus = Significant Coin?
- iProspect Hires Ex-Google Exec To Run Programmatic
- Sir Martin Sorrell Urges Industry To Shift From Mistrust To Deeper Client Relationships
- Google Stifles Growth For Yelp Internationally
- What Marketers Don't Need To Be Told -- Or Do They?
- Cutbacks At Outsmart Raise Questions About Outdoor's Prospects
- Mothercare Is Repositioning To Be Seen As A Digital Leader
- Lucky Generals Backs New Sports Marketing Agency, Dark Horses
- Google Adds Wi-Fi-Only Mode To Maps
- Marketing Metrics Must Speak The Language Of Business
- MAD London - Wednesday, Aug. 10, 2016
- Facebook Revamps Ad Policy, Ad Blocking Is History
- Facebook Announces Plans To Dodge Ad Blockers
- Goodbye Twitter, Hello Breaking News
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%
- Adidas Picks AllTogetherNow For Content Strategy
- Search Marketing Is Becoming A Visual Medium
- Virgin Media Owner Claims Netflix Has Lost Its 'Cool Factor'
- Brands Produce More Variations For Fewer Campaigns
- Virgin Media Uses Southampton Sponsorship To Cut Away Ticket Prices
- Twitter Doubles Down On 'Moments'
- Holland & Barrett Switch To FCB Inferno Signals An Ecommerce Push
- Responsive Design Is A Must In A Mobile-First World
- Marketers Fear Brand Engagement Is Not Taken Seriously
- Purch Opens An Office In London
- Facebook Starts Ad Tech Arms Race With Ad-Blocking Racketeers
- MAD London - Tuesday, Aug. 9, 2016
- Google Finds Hijacking, Ad Injection Remain Major Problems
- Uber Takes On TfL On English Tests
- First Screen, Second Screen, Olympic Screen
- Mediabrands Taps GroupM Vet Foster Kenny As CEO For EMEA, Rounds Out Regional Team
- UK Banks Ordered To Undergo An App-Based Tech Revolution
- Harry Potter Magically Drives Search Traffic
- Dentsu Aegis Acquires Majority Of Merkle, Becomes A Lead Agency Brand
- BBC Denies Snooper Vans Will Detect IPlayer Streamers
- HBO 'Hitchcock/Truffaut' Documentary Needs More Of Them, Less Of Others
- Brands Responsible For Boys' Body Issues
- Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement!
- Betfair Moves Away From Laddish Image With New Lucky Generals Campaign
- Why Using NUMBERS And Capitals Is A Subject Winner
- Mobile Budgets To Increase, Despite Privacy Concerns
- Turkey Cracking Down On Press Freedoms
- Is Uber Really This Dumb And Arrogant?
- MAD London - Monday, Aug. 8, 2016
- Brand Britain Takes A Bashing From Brexit
- Unofficial 2016 Olympic Sponsors Find Ways To Capitalize On Rule 40
- WPP's Sir Martin Sorrell Top Paid Chief Exec
- 2 In 3 May Delete This, 1 In 3 Will Learn Something Useful
- Olympic Campaign To Highlight Plight Of Refugees
- Camelot Launches Personalised #IAmTeamGB Campaign
- Facebook's Revenue Should Rise As Clickbait Falls
- Majority Of Industry Unaware Of ANA 'Transparency' Findings: Marketers, Agencies Divided On Impact
- Campaign Asks The Public To Name Olympic Sponsors
- Mr. Garfield In The Echo Chamber With A Microphone
- Brits Spend Longer Sorting Digital Entertainment For A Holiday Than Packing
- A Coach Who Has Never Flown Coach: Kevin Roberts And The Women
- Ferrero To Relaunch Thorntons With GBP4.9m Campaign
- Virgin Radio Relaunch Earns 400k Listeners
- UK Inbox Placement Rate Beats Global Average, US Lags Behind
- MAD London - Friday, Aug. 5, 2016
- Facebook Downgrades Clickbait News Titles in News Feed
- JWT Research Shows Brits Are Warming Slightly To Brexit
- Survey: Video Drives Publisher Revenues
- MEP Calls Out Tindr On Privacy
- JWT Shopping Spree Continues, Buys Turkish Agency
- Group M Retains BT Through New MEC 'Team Connect' Division
- Tesco Launches Pop Up Shop To Promote Finest Range
- Facebook To Cut Back On Clickbait
- DC Thomson Automated Inventory For Direct Selling
- Johnston Writes Down Value Of Its Papers By Nearly Half
- Rise Of Ad Blocking May Boost Branded Content Use
- MAD London - Thursday, Aug. 4, 2016
- Stand Easy, Marketers -- Digital Detox Is Just Hot Air
- Google's AMP Moves Beyond News, Optimizes Any Mobile Page
- Netflix Is Winning The Streaming Battle With Amazon
- ANA Calls On 4A's To Clarify Its Position On Transparency, Invites Its Board To Meet With ANA
- Google Tests Delivery Drones
- Flipboard Introduces Vertical Video Ads
- One In Three Brits Trying To 'Digital Detox', Ofcom Finds
- Rajar Shows Commercial Radio Back Ahead Of BBC Stations
- Church Of England Recommends Slack And Feedly In Digital Advice To Clergy
- BBC To Launch 360-Degree Olympic Coverage
- Diversity Priced Out Of Journalism, Warns NUJ
- Regardless Of Brexit, GDPR Will Turn Permission On Its Head
- Are You Ready For Olympic Brand Jacking?
- Want Second-Screen Context? Separate Personal And Work To Sell Without The Burnout
- Mobile Video Mania
- Future Of IoT Marketing: Attracting Without Distracting Consumers
- MAD London - Wednesday, Aug. 3, 2016
- Kevin Roberts Out At Saatchi, Publicis Groupe
- National Theatre Turns To Virtual Reality To Get Actors In Character
- Social Platforms Key To Video Success
- Harley-Davidson Selects IPG For Global Ad, Media Duties
- Where Context Comes From
- Despite Downward Ad Revision, GroupM Projects Marketing Will Surpass $1 Trillion In 2017
- British Journalist Defends Kevin Roberts' Position on Diversity in the Advertising Workplace
- Personalization Ranks Highest On Smartphones
- Is Your Web Site Working Against You?
- Apple Strengthens Do-Not-Track On iPhones And iPads
- One In Five Brits Won't Notice Rio Sponsors
- James Corden Debuts In First Karmarama Ad For Confused.com
- Asda's George Move To Saatchi & Saatchi Sees More Emotional Advertising
- Amazon Free Delivery Ads Considered Misleading By ASA
- P&G To Increase Ad Spend, Admits Cuts Impacted Growth
- Instagram Does A Snapchat With 'Stories' Feature
- White Male Ad Bosses Dismiss Equality Agenda, Former BBH President Warns
- Are You Ready For Olympic Brand Jacking?
