MAD London Editions for August 2016
MAD London - Wednesday, Aug. 31, 2016
Google Defaults To EU-US Privacy Framework, Launches Analytics Collaborative Workspaces
Mobile Isn't Just First, It's Primary
Amazon Dash Launches In The UK
The Rise Of The Audience Marketplace
Apple Welcome To Set Up In Britain, Downing Street Says
Danish Start-Up To Challenge Media Agency Transparency In The UK
Twitter Shares Video Ad Revenue With Creators
Confidence Bounces Back After Brexit Poll Shock
Diageo Hits Out At Captain Morgan ASA Ban
Rufus Olins To Leave NewsWorks To Grow Co-Op Membership Scheme
Microsoft Inches Up In Search Market Share As Google Falls
Adland Must Brace For Arrival Of 'As A Service' Transparency
MAD London - Tuesday, Aug. 30, 2016
Engines May Need To Pay To List Articles In Search Results
Apple Must Pay 13bn Euros In Back Tax
Facebook Challenges Google, Microsoft In AI, Builds Vision Algorithms For Video
EU Copyright Reforms Could Force Google To Pay For News
Facebook Algorithm Replaces Trending Editors
Consumer Confidence Bounces Back
Samsung Begins Marketing Smartwatch That Doesn't Need A Smartphone
Tesco Launches Same Day Click-And-Collect Service
Chiltern Railways To Trial Beacon Technology For Fares
UK Could Be Next In EU's Corporate Tax Clampdown
Term 'IoT' Slow To Catch On In Market
Amazon, Google Changing Marketing's Role Through Connected Devices
Was Apple Dumb Enough To Think They'd Get Away With It?
The Global Run Of The Internet Of Things: New Products Tested Everywhere
MAD London - Friday, Aug. 12, 2016
Social Media Influencer Cheats Feel The Long Arm Of.... The Postman
Adblock Plus Strikes Back At Facebook
Adblock Plus Has Already Developed A Facebook 'Workaround'
MAD London Is Away For Two Weeks - Back Tuesday, August 30th
Programmatic Nuances In Europe and APAC
4As: More Than Half Of Ad Women Have Been Sexually Harassed
Samsung Is The Most Effective Olympic Sponsor So Far
IAB Overhauls Attribution, Releases New Primer
Can Two Last-Century Portals Out-Guess The Future?
We're In The Middle Of A Dot-Com Bubble Bursting, But We Can't See It
Report Finds Branded Content Campaigns Grew 75% In Q2
Google Delivers On AMP Landing Pages In HTML
Persil Launches Mobile Trial To Peak At Customer Trends
Visualizing Digital Performance For 1,800 Brands
Social Celebrities Warned About Undeclared Advertising
'The New European' Launches Advertising Auction
Australians Cry Twice As Much While Watching Your Ad
Oliver Paid Less Than A Million For Dare
Programmatic Maintains Momentum In Q2, Improves Transparency
MAD London - Thursday, Aug. 11, 2016
UK Newspapers Plan Ad Alliance To Take On Google, Facebook
Market Continues Expansion Thanks To Two Suppliers (Guess Which Two?)
Burberry Becomes First Luxury Brand To Get Personal On Pinterest
comScore Shakeup: Fulgoni Named CEO, Livek Given Expansion Role
A People-Based Data Renaissance Is Underway -- And It's About Time!
Trump Tweets Angry On Android, Calming On Staffer's IPhone, Researcher Claims
Micropayments + Adblock Plus = Significant Coin?
TfL Defends English Exams After Uber Criticism
Sir Martin Sorrell Urges Industry To Shift From Mistrust To Deeper Client Relationships
Google Stifles Growth For Yelp Internationally
iProspect Hires Ex-Google Exec To Run Programmatic
What Marketers Don't Need To Be Told -- Or Do They?
Cutbacks At Outsmart Raise Questions About Outdoor's Prospects
Mothercare Is Repositioning To Be Seen As A Digital Leader
Lucky Generals Backs New Sports Marketing Agency, Dark Horses
Google Adds Wi-Fi-Only Mode To Maps
Marketing Metrics Must Speak The Language Of Business
MAD London - Wednesday, Aug. 10, 2016
Goodbye Twitter, Hello Breaking News
Facebook Revamps Ad Policy, Ad Blocking Is History
Facebook Announces Plans To Dodge Ad Blockers
Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%
Adidas Picks AllTogetherNow For Content Strategy
Search Marketing Is Becoming A Visual Medium
Brands Produce More Variations For Fewer Campaigns
Virgin Media Owner Claims Netflix Has Lost Its 'Cool Factor'
Virgin Media Uses Southampton Sponsorship To Cut Away Ticket Prices
Twitter Doubles Down On 'Moments'
Holland & Barrett Switch To FCB Inferno Signals An Ecommerce Push
Responsive Design Is A Must In A Mobile-First World
Marketers Fear Brand Engagement Is Not Taken Seriously
Purch Opens An Office In London
Facebook Starts Ad Tech Arms Race With Ad-Blocking Racketeers
MAD London - Tuesday, Aug. 9, 2016
First Screen, Second Screen, Olympic Screen
Google Finds Hijacking, Ad Injection Remain Major Problems
Uber Takes On TfL On English Tests
Mediabrands Taps GroupM Vet Foster Kenny As CEO For EMEA, Rounds Out Regional Team
Harry Potter Magically Drives Search Traffic
UK Banks Ordered To Undergo An App-Based Tech Revolution
HBO 'Hitchcock/Truffaut' Documentary Needs More Of Them, Less Of Others
BBC Denies Snooper Vans Will Detect IPlayer Streamers
Dentsu Aegis Acquires Majority Of Merkle, Becomes A Lead Agency Brand
Brands Responsible For Boys' Body Issues
Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement!
Why Using NUMBERS And Capitals Is A Subject Winner
Betfair Moves Away From Laddish Image With New Lucky Generals Campaign
Mobile Budgets To Increase, Despite Privacy Concerns
Turkey Cracking Down On Press Freedoms
Is Uber Really This Dumb And Arrogant?
MAD London - Monday, Aug. 8, 2016
Brand Britain Takes A Bashing From Brexit
2 In 3 May Delete This, 1 In 3 Will Learn Something Useful
WPP's Sir Martin Sorrell Top Paid Chief Exec
Unofficial 2016 Olympic Sponsors Find Ways To Capitalize On Rule 40
Olympic Campaign To Highlight Plight Of Refugees
Facebook's Revenue Should Rise As Clickbait Falls
Camelot Launches Personalised #IAmTeamGB Campaign
Majority Of Industry Unaware Of ANA 'Transparency' Findings: Marketers, Agencies Divided On Impact
Campaign Asks The Public To Name Olympic Sponsors
Mr. Garfield In The Echo Chamber With A Microphone
Brits Spend Longer Sorting Digital Entertainment For A Holiday Than Packing
A Coach Who Has Never Flown Coach: Kevin Roberts And The Women
Ferrero To Relaunch Thorntons With GBP4.9m Campaign
Virgin Radio Relaunch Earns 400k Listeners
UK Inbox Placement Rate Beats Global Average, US Lags Behind
MAD London - Friday, Aug. 5, 2016
Facebook Downgrades Clickbait News Titles in News Feed
JWT Research Shows Brits Are Warming Slightly To Brexit
Survey: Video Drives Publisher Revenues
MEP Calls Out Tindr On Privacy
Group M Retains BT Through New MEC 'Team Connect' Division
JWT Shopping Spree Continues, Buys Turkish Agency
Tesco Launches Pop Up Shop To Promote Finest Range
Facebook To Cut Back On Clickbait
DC Thomson Automated Inventory For Direct Selling
Johnston Writes Down Value Of Its Papers By Nearly Half
Rise Of Ad Blocking May Boost Branded Content Use
MAD London - Thursday, Aug. 4, 2016
Stand Easy, Marketers -- Digital Detox Is Just Hot Air
Google's AMP Moves Beyond News, Optimizes Any Mobile Page
Netflix Is Winning The Streaming Battle With Amazon
ANA Calls On 4A's To Clarify Its Position On Transparency, Invites Its Board To Meet With ANA
Google Tests Delivery Drones
Flipboard Introduces Vertical Video Ads
One In Three Brits Trying To 'Digital Detox', Ofcom Finds
Rajar Shows Commercial Radio Back Ahead Of BBC Stations
Church Of England Recommends Slack And Feedly In Digital Advice To Clergy
BBC To Launch 360-Degree Olympic Coverage
Diversity Priced Out Of Journalism, Warns NUJ
Regardless Of Brexit, GDPR Will Turn Permission On Its Head
Are You Ready For Olympic Brand Jacking?
Want Second-Screen Context? Separate Personal And Work To Sell Without The Burnout
Mobile Video Mania
Future Of IoT Marketing: Attracting Without Distracting Consumers
MAD London - Wednesday, Aug. 3, 2016
Kevin Roberts Out At Saatchi, Publicis Groupe
National Theatre Turns To Virtual Reality To Get Actors In Character
Social Platforms Key To Video Success
Harley-Davidson Selects IPG For Global Ad, Media Duties
Where Context Comes From
Despite Downward Ad Revision, GroupM Projects Marketing Will Surpass $1 Trillion In 2017
British Journalist Defends Kevin Roberts' Position on Diversity in the Advertising Workplace
Personalization Ranks Highest On Smartphones
Is Your Web Site Working Against You?
Apple Strengthens Do-Not-Track On iPhones And iPads
James Corden Debuts In First Karmarama Ad For Confused.com
One In Five Brits Won't Notice Rio Sponsors
Asda's George Move To Saatchi & Saatchi Sees More Emotional Advertising
Amazon Free Delivery Ads Considered Misleading By ASA
P&G To Increase Ad Spend, Admits Cuts Impacted Growth
Instagram Does A Snapchat With 'Stories' Feature
White Male Ad Bosses Dismiss Equality Agenda, Former BBH President Warns
Are You Ready For Olympic Brand Jacking?
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