by Thom Forbes on May 2, 8:16 AM
Perhaps the most telling example of the universal breadth of the appeal of Interbrand's No. 1 global brand for the past decade may be a 30-second commercial celebrating Coca-Cola's 125th anniversary with a montage of some of the best campaigns in its history as "I'd like to teach the world to sing" plays in the background. The spot was created by McCann Spain in cooperation with McCann Bulgaria/Italy and has a decidedly Anglo voiceover.
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