Hollywood and its associates exhibited a delicate and sensitive public persona over the weekend in the wake of the massacre at a midnight opening of "The Dark Knight Rises" early Friday morning, but the showings did go on.

We were among to first to note the outbreak of Linsanity -- even before a trademark application was summarily filed -- in a piece written the morning after Jeremy Lin's second start as a New York Knickerbocker, but we may be among the last to remark on its likely demise. Is it really "Finsanity," as the hed on a "New Yorker" blog post put it Tuesday?

Capital One's wallet is "a bit lighter" this morning, Elizabeth Lazarowitz tells us in the "New York Daily News," as it has agreed to pay $210 million to settle charges brought by the Consumer Financial Protection Bureau that its marketing of "add-on" products for its credit card has been deceptive.

Tributes to Stephen Covey, whose self-help principles crisscrossed the threshold from workplace to home in ways that programs like Six Sigma or Deming's 14 Principles never could, have been pouring in since his death Monday resulting from a biking accident several months ago. At 79, Covey took a tumble on a downhill run in April and never recovered from head injuries he sustained.

"Adweek"'s headline reads "Digital Industry Cheers ..." and the first observer quoted in the "New York Times"' front-page coverage of Google's Marissa Mayer ascendancy to the CEOship of Yahoo is WPP Group's CEO Martin Sorrell. He doesn't say very much of interest, but it's an interesting choice of commentators to feature.

A looming question on the minds of competitive consumer packaged good marketers -- as well as investors -- this week is "Wherefore art thou, Procter & Gamble?" in light of the estimated $1 to $2 billion stake that "activist" investor William A. Ackman's Pershing Square Capital Management has taken in the company.

It's time we checked in on Comic-Con, the get-together for comic-book dweebs founded in San Diego in 1970 that has become appointment exhibitionism for the superpowers of entertainment marketing and the star power they bring to us mere earthlings.

Marvin S. Traub, who Women's Wear Daily calls "one of the 20th century's most visionary retailers, acclaimed for his merchandising and marketing showmanship," died at home in Manhattan yesterday. He was 87 and is survived byhis wife, Lee, and three children, Andrew, James and Peggy.

The operative modifier in stories following up on the Wall Street Journal's beat yesterday that Alex Bogusky is "returning to the advertising industry after a two-year absence" is the phrase "kinda, sorta." As the WSJ's Suzanne Vranica reports, the former creative director and partner at Crispin Porter + Bogusky will only be spending half his toiling day doing whatever it is that "creative gurus" do at Made Movement LLC, the five-month-old agency that only handles brands made in the US of A.

PepsiCo's joint venture foray into the exploding yogurt category with German dairy company Theo Mller has been pretty much fermenting in plain site until Stephanie Strom asked yesterday in the "New York Times" if the legendary cola wars were about to be replaced by the yogurt wars as Pepsi "takes on the likes of Dannon and General Mills [Yoplait], not to mention Fage and Chobani."