As recently as last summer, Facebook CEO Mark Zuckerberg seemed to be telling analysts that it would be somewhat daffy for his social network to get into the hardware business, yet here he is poised to take the stage with HTC later today to, a plethora of reports tell us, not only show off its "New Home on Android," as the media invites have it, but also to unwrap a Facebook smartphone.

Maybe, just maybe, in the halcyon future when one of the three winners of the Federal Trade Commission's "Robo Challenge" competition is actually protecting heads of households across the Consumer Republic, you may really, really receive "your final notice as it relates to the financial stimulus."

All it takes to get Apple to flat-out say it's sorry about something, it turns out, is to get the full force of the Chinese Communist Party behind a "Strike Down Apple's Incomparable Arrogance" campaign.

Reactions to JWT India's "vile" faux ads for the Ford Figo -- entered by a creative team looking to garner an "attaboy" from the Ads of the World website's monthly awards competition -- continue to reverberate this morning, including an Ad Age package with a lede story by Laurel Wentz that asks the provocative question: "Is the Ad-Awards Race Crushing the Client?"

In a week when the Food and Drug Administration caved in to the tobacco industry's legal challenge to its gruesome anti-smoking warnings on cigarette packs, the Centers for Disease Control yesterday unveiled a new series of heart-wrenching advertisements that show former smokers struggling with the effects of their -- and their loved one's -- addictions.

Walmart e-Commerce is thinking about lifting an idea from the digital ethosphere -- Reuters' Alistair Barr and Jessica Wohl compare it to "crowd-sourcing" or the "sharing economy" in an exclusive this morning -- that would use its in-store customers to deliver packages to its online buyers.

When Vince Lombardi told us winning was "the only thing," it was a straightforward assertion about a different sort of boy's game that men play than the one that led to Tiger Woods' fall from media grace and No. 1 ranking as his golf game soured.

Are you ready for T-Mobile's "Uncarrier Event" today? You should be because all of the details of the No. 4-and-slipping mobile carrier's plans to offer contract-less services -- while ending the practice of subsidizing what consumers shell out for their increasingly sophisticated and costly phones -- have been posted on its website and parsed by online experts for quite some hours now.

Joe Weider, the archetypal (fill in the blank)-pound teen weakling who bulked up and created a far-flung media, business and social network -- including the phenomenon that became Arnold Schwarzenegger -- died Saturday of heart failure in the San Fernando Valley, Calif. He was 93, and among the pantheon of influential bodybuilders -- cf. Charles Atlas and Jack LaLanne -- whose branding instructs matched their muscle mass.

In what several observers see as an attempt to derail competitors' trains running on the "healthier-for-you" track, McDonald's yesterday announced that it is adding Premium McWraps to its menu. The three entree-sized offerings -- Chicken & Bacon, Sweet Chili Chicken and Chicken & Ranch -- are wrapped with a flour tortilla and packed with such veggies such as spring greens, romaine lettuce and tomatoes. Two will have cucumbers and, yes, there is cheese.