by Thom Forbes on Feb 14, 7:54 AM
The painstakingly designed and aerodynamically tested speedskating suits worn by the U.S. Olympians that bear the Under Armour logo "have a design flaw that may be slowing down skaters, according to three people familiar with the U.S. team," the "Wall Street Journal"'s Joshua Robinson and Sara Germano reported online yesterday.
by Thom Forbes on Feb 13, 7:55 AM
A stir over an "Unapologetic" Barbie posing on the cover and in an extensive spread in the "Sports Illustrated" Swimsuit issue combusted from the ad trades and bloggers - "mommy" and otherwise - on Tuesday and into the mainstream yesterday, igniting just the sort of word of mouth any product or media outlet could dream about. And no doubt did.
by Thom Forbes on Feb 12, 7:53 AM
Graco has announced a recall of 3.7 million child car seats because "numerous" harness buckles have reportedly jammed when crusted with food or dried liquids. Although it's one of the biggest recalls ever, a federal agency says it's not extensive enough and believes the firm should recall 1.8 million more units, creating a potential public relations nightmare for a company selling products that need to be perceived as above reproach.
by Thom Forbes on Feb 11, 7:52 AM
Lego was so successful in it big-screen debut over the weekend, it looks like the Academy of Motion Pictures Arts and Sciences is going to have to add another Oscar category: Toy in a Leading Role. A similar Clio category might be appropriate, too.
by Thom Forbes on Feb 10, 7:57 AM
Fans of Superman might be forgiven if they felt as if they'd woken up in Bizarro Marketing World over the weekend. A guy reportedly making $50,000 a day in in-app advertising pulled his game from the Apple and Android stores - tweeting "I cannot take this [criticism, presumably] anymore" - while the buzziest bistro in la-la land was a "parody" coffee shop called "Dumb Starbucks" that purported to offer "Wuppy Duppy Latte" and a "Dumb Norah Jones Duets" CD and had a line out the door.
by Thom Forbes on Feb 7, 8:00 AM
Cook up a batch of homemade popcorn and pull up a stool in front of the counter: the cola wars may be coming your kitchen. Green Mountain Coffee Roasters and Coca-Cola announced a 10-year agreement Wednesday to collaborate on introducing the latter's "global brand portfolio" for use in the Keurig Cold at-home beverage system that is due to make it debut next year, as Karlene Lukovitz reports in today's "Marketing Daily."
by Thom Forbes on Feb 6, 7:57 AM
CVS Caremark yesterday announced a tobacco cessation program of its own, saying it will stop selling tobacco products in its 7,600 outlets by Oct. 1, which will result in a hit of about $2 billion in annual sales representing 1.6% of the company's 2012 revenues.
by Thom Forbes on Feb 5, 7:47 AM
It turns out that Hulk Hogan, Mary Lou Retton and the California Raisins will be turning the lights out in about 500 RadioShacks after they get done clearing out all the merchandise and shelving left over from the Eighties, the "Wall Street Journal"'s Emily Glazer reports this morning.
by Thom Forbes on Feb 4, 7:59 AM
Indian movie icon Amitabh Bachchan, a one-time "brand ambassador" for Pepsi Cola after gaining fame as the "angry young man" of Bollywood in the 1970s, is in the headlines in the subcontinent for revealing that he will no longer endorse the soft drink after a schoolgirl in Jaipur asked him why he was promoting a drink that her teacher maintained was "poisonous."
by Thom Forbes on Feb 3, 7:55 AM
"Was that Bob Dylan?" asked those who were old enough to know. "Who's that?" asked most everybody else. And so it was that another rolling stone from the Sixties settled snugly into the role of pitchman, this time ostensibly for the new Chrysler 200 but really for American Pride.
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