Munoz is best known for being the face of the airline when a passenger was dragged off an overbooked flight in April 2017.
The pop-up shop will be open Dec. 11 through Dec. 22 at a yet-to-be revealed location.
But has the brand weaponized its lack of awareness into a marketing tool, for the kind of publicity money can't buy?
Acquisition of the Canadian brand, whose products are positioned as "better for you," will allow Hostess to compete in the $8.4 billion cookie category.
Sales hit a record $3.6 billion by shoppers purportedly buying from small businesses on Saturday, according to data from Adobe Analytics.