It may be the day after advertising's biggest blowout, but Valentine's Day is also being celebrated by marketers.
Women power: Serena Williams upends a bowling tournament! Zendaya grows a big business! "Goddess of Fortune" jumps out of a blimp!
In 2022, we're seeing a much smaller echo of the Dot-Com Bowl, as three cryptocurrency firms plan to advertise in the big game.
"While we make a large investment on the one day, we know the spot in the campaign is going to live for months afterwards," said CMO Casey Hurbis.
The metaverse is not some fever dream of Mark Zuckerberg. As many have noted, the term was invented by Neal Stephenson in his 1992 novel "Snowcrash."
The start of the Olympics may come as a surprise to some, because the advertising buildup to the games has been so muted.
"The reality is that Meta, particularly Facebook, has a young-people problem," analyst Jasmine Enberg told "Marketing Daily."
Alphabet blew past revenue projections of $72.17 billion for the quarter, coming in at $75.33 billion.
A few advertisers are coming back after a long stretch away, including E*Trade (its first ad since 2014) and Lay's (its first ad in 17 years).
"We're communicating to customers that an elevated shopping experience and great value are not mutually exclusive," says designer Michelle Fenstermaker.
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