by Todd Wasserman on May 16, 6:00 AM
"How do we take what is a highly traditional category, and find ways to truly innovate within it?" asks David Corns, Opendoor's VP of marketing.
by Todd Wasserman on May 12, 9:40 PM
The top-selling non-alcoholic beers are familiar names. No. 1 was Heineken, with $68.2 million in sales for the 52 weeks ending April 17.
by Todd Wasserman on May 12, 6:00 AM
I remember when Apple was a subject of acquisition rumors. The linchpin in Apple's recovery from a bad patch was the iPod, released in 2001.
by Todd Wasserman on May 11, 6:00 AM
Consumers are more skeptical of advertising and brand promises these days, especially when verification is only a tweet or Google search away.
by Todd Wasserman on May 10, 6:00 AM
Not surprisingly, Ben & Jerry's took a strong stance against the Supreme Court's draft opinion and posted it on Twitter.
by Todd Wasserman on May 9, 8:18 AM
That average was 40 months. In 2018, the average CMO tenure was 43 versus 44 months in 2017.
by Todd Wasserman on May 6, 6:00 AM
It's likely that shoppable TV ads won't really take off until our remote control devices become smarter.
by Todd Wasserman on May 4, 1:08 PM
The company is promoting Tropicana Crunch, a honey almond cereal that it wants people to drink with orange juice.
by Todd Wasserman on May 4, 6:00 AM
The CMO Survey found 19.8 % of companies are investing more in traditional advertising as a result of the imminent death of cookies.
by Todd Wasserman on May 3, 6:00 AM
Since a majority (66.9%) of Gen Z-ers receive fewer than 20 emails a day according to one study, marketers using this channel would seem to have less competition.