MediaDailyNews Editions for February 2018
- MediaDailyNews - Wednesday, Feb. 14, 2018
- NBC 'Exceeding Targets' For PyeongChang Winter Olympics
- Google Details How Its Chrome Ad Blocker Works
- Fox Television Stations' Deal With ITN Adds To Programmatic Platforms
- YouTube CEO Responds To Unilever's Threat
- Forrester: North Americans Most GDPR Compliant, Europeans Least
- Cover Story: Meredith's Sports Illustrated's Swimsuit Edition
- IAB/DMA Report Reveals Need For Data Skills, Management, Processing
- Publicis Unveils 'Emil,' Dedicated Agency To Service Mercedes
- This Valentine's Day, Learn To Love Data
- Cryptocurrencies Capture Millennials
- Mindshare Report Delves Into The New Luxury Market
- New Havas Health Agency Zeroes In On Emotions
- Snap Opens Marketing API To Developers
- The Uncertain Fate Of Local Community News As Outlets Shutter
- Verizon To Rework Video Strategy, Redistribute Go90 Brand Content
- More Than Five Million Subscribe To Streaming Bundles
- Trusted Media Records Big Digital Uptick
- MediaDailyNews - Tuesday, Feb. 13, 2018
- Unilever Unveils Blockchain, Threatens Billions In Ad Spend
- IAB's Rothenberg Details Direct Brand Economy Business Model
- JW Player, SpotX Team For One-Click Programmatic Video Header Bidding
- Hulu's Billion-Dollar Bet
- More Spend On Data, But Value Is Debated
- P.R. Genius Kim Jong-un Hijacks Olympics
- Facebook To Snapchat -- 'Am I Bothered?'
- Advertising Head Lucas Departs Snap Amid Ad Revenue Transition
- 'Colbert' Gains In Late Night As Political Comedy Reigns
- Trump Administration Wants To Cut Public TV Funding -- What About Other TV Deals?
- To Save Ad Targeting, Ensure Data Performance
- Dentsu Aegis Acquires Character
- Surprise! You'll Never Guess Which Agency Tops The Gunn Report Rankings This Year
- MediaDailyNews - Monday, Feb. 12, 2018
- Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work Together
- Excuse Me For Being Direct, But So Will You
- Unilever Calls Out Facebook, Twitter And Google On Brand Safety
- Media Stocks Take Big Tumble
- Desperate Rivals Can't Compete Against NBC Olympics
- String Theories: A Cryptic Column About Puerto Rico's 'Crypto-Utopia'
- Intel 1,200-Drone Light Show Opens Olympics, Breaks Record
- L.L. Bean Backs Off Of Continually Tracking Clothing After Purchase
- Kremlin Has Deep Ties To Global Grassroots News Organization
- Affiliate Campaigns Rise In Popularity With Increase In Conversions
- Amazon Taps NBC's Salke To Lead Amazon Studios
- White House Drama, Omarosa Style: Better Than Reality TV
- MediaDailyNews - Friday, Feb. 9, 2018
- Yet Another Study Validates Supremacy Of Super Bowl Ads, This One's About Traffic
- IAB Releases GDPR Advisory, Specifications
- NBC Plans Digital Ubiquity For 2018 Winter Olympics
- Nielsen Grows 'Watch' Business, Aided By Renewals
- Arthur Sadoun's 'Urgent' Mission To Transform Publicis
- It's Hard to Feel Sorry For NFL's Billionaires
- YouTube Growth Expected To Slow
- Twitter Records First Profit, Video Ad Revenues Drive Boost
- Brands Get The Safety They Pay For
- Study Forecasts Robust Programmatic Growth This Year With Further Transparency Push
- FTC Slaps Minneapolis Ad Shop With $2 Million Fine
- Viacom Reports Lower Q1 Ads, Affiliate Revenues
- The Big Game's Fumble: Missed Opportunities On Connected TV
- Content Personalization Will Keep Audiences Glued To Their Screens (And Advertisers Happier)
- MediaDailyNews - Thursday, Feb. 8, 2018
- Researchers: Anti-Ad-Blockers 52x More Common, Develop Anti-Anti-Ad-Blocker
- Disney Bets That ESPN Streaming Service Will Be Additive
- After Wide Search, Horizon Finds Activation/Investment Leaders In House
- Facebook Violating Political Ad Law, Seattle Watchdog Says
- Snap Launches Live Video Feature
- Viacom Buys Online Video Conference VidCon
- Blockchain Enters Sports World To Spur Engagement
- Adobe Appoints Wavemaker As Its Lead U.S. Media Agency
- NAB To Launch Streaming Summit
- 'Los Angeles Times' Sold To Billionaire Patrick Soon-Shiong For $500 Million Cash
- This Year's Super Bowl Ads Set A Standard For Today's Most Valued Commodity -- Truth
- ESports: The $1-Billion Market You Don't Know About
- Fox Q2: TV Affiliate Revenues Climb 12%, Advertising Down 2%
- Disney Q1 Results Positive, Adds New ESPN App
- Anti-Trump Late-Night Hosts Go Against Comedy Tradition
- MediaDailyNews - Wednesday, Feb. 7, 2018
- IAB Steps Up To Educate Industry On Programmatic Advertising
- NFL Ratings Slide 10%, Anthem Protests Cited
- Nielsen To Measure Branded Integrations
- Majority Of Both Parties Sensitive To Brand Support Of Political Issues, 'Wall' Most Divisive
- 4As Revisits Media Redlining Issue With New Charter
- Connected-TV Ad Spend Accelerating
- Google: 1% Of Publishers Impacted By Chrome Ad Blocker
- Call For Nominations - Marketing:Automotive Awards
- TV, Video Ad Growth Pinned To Advanced TV Efforts
- Why Merkle Ranked Avocados From Mexico No. 1 Super Bowl Ad
- New Yorker's 'Blowhard' Named Magazine Cover Of The Year
- Better Branded Entertainment Metrics Are Coming
- Bringing Linear TV Into Addressable Market
- Amid Advertiser Concerns, Pixability Rolls Out YouTube Brand-Safety Solution
- Alphonso Partners With IRI For Cross-Platform Attribution
- Facebook And Google Unrivalled Duopoly Relies On Three Letters -- ROI
- MediaDailyNews - Tuesday, Feb. 6, 2018
- Super Bowl Scores $414 Million In Advertising
- Comcast Considers Bid For Fox TV/Movie Businesses
- Streaming Services Invade The Super Bowl
- Vector Media Acquires Direct Media USA, Focusing On Creative Storytelling
- Augmented Reality Added To 'NYT' App For Olympics
- Super Bowl Game Was Great, Commercials Were Not
- BIC Selects Merkley+Partners For U.S. Media AOR Duties
- Media Client of the Year: Procter & Gamble
- High-Action Super Bowl Lulls With Lower TV Viewers
- 'Atlantic' Removes Comments Section, Focuses On Curated Reader Feedback
- Digital Advertising Has A Problem, But Ads.txt Can't Fix It Alone
- Search, Paid And SEO, Rank Higher As CMOs Seek New Agency Partners
- Data Suggests NFL Losing Young Fans
- Will Pinterest Be The Platform That Proves ROI?
- MediaDailyNews - Monday, Feb. 5, 2018
- Tide, Amazon, Pepsi Win Super Bowl; Ram, Diet Coke Are Duds
- Spark Foundry Wins Media AOR Duties For Telemundo And NBC Universo
- String Theories: Is The NFL Broken Because It's Fixed?
- Upfront Presentations Are Fewer, But Still Need TV Hype
- Attribution Got You Scratching Your Head? This Should Help
- Ram Super Bowl Spot Sparks Social Media Backlash
- After 30 Years, U.S. Marines Reenlist In The Super Bowl
- Hyundai, Innocean Shift Super Bowl Plans In Final Hours
- ANA CEO Bob Liodice: 2017 Media Executive of the Year
- No Surprise: Trump's A Looney 'Toon In New Colbert Series
- AHAA Rebrands To Culture Marketing Council
- Charter Shows Gains In Pay TV Subscribers, Revenues
- Is Facebook's Local Media Push Good For TV Networks?
- YouTube To Label Videos From Government Sources
- Digital Pluses: Vox, Business Insider Finish 2017 Strong
- MediaDailyNews - Friday, Feb. 2, 2018
- Publicis' Tobaccowala: Advertising Will Decline 30% In Next 5 Years
- IAB Trims Newfronts To One Week
- Sinclair Signs With Nielsen, Maintains comScore Connection
- Local Mobile Ads Soar, Growth Forecast To Surpass Traditional Media Ads
- Come On, Netflix -- Really?
- CBS, Viacom Start Committees To Consider Merger
- 2017 Media Ad Spend Flat For Publishers
- Creative Agency of the Year: MullenLowe Mediahub
- Mobile Is Bigger Than TV -- Can Adland Be Trusted With It?
- Future Of Media Will Be Redefined By and For Millennials
- Amazon Go, Wrist Patent Show Company's Advertising Strength, Reach
- Amazon Named World's Most Valuable Brand, Disney Named Strongest
- Marketers Bet On Digital To Drive Interest In Super Bowl Ads
- TV News Gets Springer-ized As 'Fire And Fury' Erupts On 'Morning Joe'
- MediaDailyNews - Thursday, Feb. 1, 2018
- Fox Wins 'Thursday Night Football' From CBS, NBC
- YouTube, Fox Sports Deals Paint Complex Future For Streaming Sports Rights
- Pandora Restructures: Refocuses On Ad Tech, Audience Development
- Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game
- The State Of The Ad Industry Under Trump: Not-So-Sanguine
- Google Real-Time Triggers Close Gap Between Digital And TV Advertising
- Social Media Agency Of The Year: The Media Kitchen
- Pandora Partners With A Million Ads, Ad Council On Personalized Audio Ad Trial
- Trump Falsely Claims Most Viewed SOTU Ever, Actually Ranks 8th In Presidential Nielsens
- AT&T Grows DirecTV Now; Video Satellite/Fiber-Based Platforms Slip
- Conservative Mike Cernovich Makes $500,000 Bid For Gawker
- WPP's Loom Gets A Charge Out Of Volta, Backs Nationwide Rollout
- OOH Digital Video Has Bright Future
- Lawmakers Press Facebook And Twitter On Russian Role In #ReleaseTheMemo
- MBMG's Got Milk -- All Of It
- Amazon Named World's Most Valuable Brand, Disney Named Strongest
- Fox, TV Groups Take Stock Hits
