MediaDailyNews Editions for November 2019
MediaDailyNews - Monday, Nov. 18, 2019
GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- Yet
'Agency Of The Year' Winners Announced
Why Individual Publishers Are The Ultimate 'Walled Gardens,' Why They Need To Be Rolled Up
OpenX, LiveRamp Integration Will Help Publishers Prepare For A 'Cookieless' Ecosystem
Ad-Supported Streamer Tubi Launches 'Not On Netflix' Campaign
Evaluating TV's Enhanced Role In A Full-Funnel Environment
'Ray Donovan' Shows No Sign Of Weakening In Season Seven
Technology Powers OOH Growth For 2020
AARP Media Scores Big In Ads, Circulation
MediaDailyNews - Friday, Nov. 15, 2019
Fox Sports: 80% Of Super Bowl Spots Sold, At Record Prices
First Day Of Public Impeachment Hearings Delivers 13.8 Million Viewers
Congressional Hearings Once Made A Splash, But Not Anymore
Fox News Scores Best Overall Day One Impeachment Views, ABC Tops In 25-54 Viewers
Cover Story: 'So The Internet Didn't Turn Out The Way We Hoped'
The Six Days You Will Never Get Back
World's 100 Most Valuable Brands Now Worth $3.81 Trillion: More Than The GDP Of Germany
McCann Research Drives New ANA Talent Recruitment Effort
Google To Stop Including Information About Publishers' Content In Auctions
It's Time To Integrate CTV Into TV Ad Ecosystem
MediaDailyNews - Thursday, Nov. 14, 2019
Lufthansa Group Names Mindshare Its Global Media Agency
Report Finds Agency Digital Ad Fraud Rates Drop To 1.41%, Lowest So Far
Dentsu Unveils Bifurcated Management Structure Based On Two Networks: Japan And Aegis
Kantar's BrandZ: Good Luck Taking On Netflix In Streaming Game
Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable?
Disney+ Overdelivers: 10 Million Subscribers At Launch
Disney's 'Mandalorian' Is Clint Eastwood In Outer Space
Viacom Sees (Small) Full-Year U.S. Ad Revenue Gain For First Time In Six Years
Do Data and Creative Mix? Q&A With VMLY&R's Craig Elimeliah
MediaDailyNews - Wednesday, Nov. 13, 2019
eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline
Streaming Services Amp Up National TV Ad Spending
Disney+ Hit By Launch-Day Tech Glitches
CBS Launches Streaming Channels On Pluto TV
Ruling Threatens Ad-Blocking Tools, Says Digital Rights Group
Cover Story: High Times' First 'Poster Child'
Mixed Signals For Black Friday, Cyber Monday: Consumers Opt For Digital Vs. Broadcast
Massive Phone Support Can't Save Spicer As He Departs 'DWTS'
Twitter Drafts Policy To Battle Deepfakes
MediaDailyNews - Tuesday, Nov. 12, 2019
Are Sports Betting Sponsorships Right For Your Brand?
Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
ABC To Stop Releasing Live Program/Same Day TV Viewing Data
Analyst: Alphabet Shows 'Unprecedented' Ad Revenue Growth
Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Pre-Sales Of Disney+ Reveal Range Of Consumer Demand, Price Elasticity
Will Future Premium Video Deals Include Ad Time?
Brave New World: How Subscription Streaming Will Impact TV
Time To Get (Seriously) Serious About Universal Ad-ID Adoption
MediaDailyNews - Monday, Nov. 11, 2019
U.S. Ad Market Expands To Highest September Ever
GroupM: SVOD Emerges As Multibillion Ad Category, Growing Incrementally Per Year
Correction: MediaPost All Stars Will Be Celebrated Jan. 23, 2020
Beauty Ad Spending Shifts From TV/Magazines To Digital, Reflects E-Commerce Trend
A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader
Facebook Reportedly Mulls Curbs On Microtargeted Political Ads
National TV Ad Spend Up Per Week, Broadcast's Premiere Week Down 10%
Influencer Marketing Has Peaked -- Here's What's Next
TiVo Positions To Profit From Viewers' Content Confusion
MediaDailyNews - Friday, Nov. 8, 2019
Nielsen Splits: Keeps 'Media,' Spins 'Connect' Into Separate Company
How I Will Win The Streaming Wars
Netflix CEO: Viewing Time, Not Subscriber Counts, Will Determine Streaming Wars' Winners
Ad Industry Remains Diverse, Albeit At Less Senior Levels
Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law
Kenshoo Launches Agency Partnership Division Led By Agency Vet DuBois
Riot Games' Partnership With Louis Vuitton Shows The Future of Marketing In Gaming
The Reiser Method: Actor-Comedian Performs His Masterpiece
Media Outlets Band Together For "Protect Press Freedom" Campaign
Thank You For The Information
MediaDailyNews - Thursday, Nov. 7, 2019
Facebook's $40 Million Settlement Over Video Metrics Moves Forward
Cover Story: The Impeachment Of You Know Who
Local U.S. Advertising To Rise 6% In 2020, With Digital Media Higher, Traditional Media Flat
How Online Advertising Could Help Win 2020 Election
More Streamlining In The Works At MDC Partners As Revenue Dips In Q3
Facebook Hauled Into Court Over Cambridge Analytica By California AG
Late-Night Hosts Are Too Old For Childish Game-Playing
Should TV Journalists Question Political Ads On Their Shows?
Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC
Riot Games' Partnership With Louis Vuitton Shows The Future of Marketing In Gaming
R/GA, IPG Partner On New Startup Studio Focused on Data Management
Comscore Names Bill Livek CEO; Will Consider Strategic Options To Raise More Capital
Survey: Consumers Want Brands To Take Political Stands
Fake News Runs Rampant On Facebook As 2020 Election Looms
Fox Posts Mixed Q3 Results, Strong In Sports, Entertainment, Softer In News
MediaDailyNews - Wednesday, Nov. 6, 2019
Hill Holliday Taps Havas' Sudit As Chief Media Officer
AXA Awards Media To WPP, Retains Publicis Groupe For Creative
Former WarnerMedia Ad Chief Donna Speciale Appointed To NCM Board Of Directors
Comscore Names Bill Livek CEO; Will Consider Strategic Options To Raise More Capital
Rapp NY Names New Managing Director
Ad Industry Remains Diverse, Albeit At Less Senior Levels
FTC Tells Influencers To Disclose Paid Endorsements -- Again
Study: Consumers Report When Brand Ads Annoy Them
NFL Must Approve Energy Drink Ads
MediaDailyNews - Tuesday, Nov. 5, 2019
Castree Out As GroupM North America Chief
MediaPost's 2020 'All Star' Inductees
Industry Execs Now Actively Research Profiles Of Others, LinkedIn Dominates
Connected TV Projected To Have Sustained Double-Digit Ad Growth
Streaming Video Quality Is Improving, But 40% Of Ad Starts Fail
NBA Digital, Turner Start D2C TV Streaming Platform Featuring Live Games
Comcast Spotlight Rebrands As Effectv, Adds Addressable Products
New Panera AR Ad Unit Lets Customers 'Play With' Their Food
Adobe, NYT, Twitter Team To Authenticate Digital Content 'Attribution'
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