MediaDailyNews Editions for November 2019
- MediaDailyNews - Friday, Nov. 29, 2019
- Americans Grow Apathetic But Remain Committed To Democracy (Even If They Don't Talk About It)
- Maurice Levy's WeWork Turnaround Strategy
- Impeachment Hearings Were Big OOH Events
- Wavemaker Elevates Anna Hickey To Global Client Role
- Isobar Sees A Future Of 'Augmented Humanity'
- Republican Opposition Group Challenges Trump In TV Ads
- NBCU Amps Up On-Air Promos To Boost 'Tonight Show'
- Mister Rogers, Television's Other Patron Saint
- Toward A Better Agency Review Process
- If There's Too Much TV/Video Content Now - Wait 5 Years!
- MediaDailyNews - Wednesday, Nov. 27, 2019
- Mediahub Awarded TriAcura Dealer Assn. Media AOR
- Bloomberg Really Does Know 'What It Takes To Beat Trump' -- Actually, He Knows Two Ways
- WPP Unveils Campus Plans For Motown
- Cable TV News Sees Sharp November Viewing Spike From Impeachment Programming
- 'Made-For-Social' Series Growing Fast, Facebook Now Second Only To BBC In Unscripted Shows
- Brand Safety Institute Pushes 'Standardized' Consumer Identifiers
- New Forms Of Political Ads Are Coming
- Privacy Concerns Bolster Rise Of Social Media Ad Spend
- Hallmark Plants Its Christmas Movie Flag At NY's Famed Plaza Hotel
- The Hidden Agenda Behind Zuckerberg's 'Meaningful Interactions'
- Ad-Tech Company Sues Google For Anti-Competitive Behavior
- MediaDailyNews - Tuesday, Nov. 26, 2019
- Empower Adds To Agency Leadership Team
- Fox Sells Out In-Game Super Bowl Units, Higher Ad Rates Too
- UM Adds Armor All, Rayovac
- 4 Brands Kick Off Upcoming Third Season Of 'Marvelous Mrs. Maisel'
- Digital, Display, Programmatic Ad Spending: 2012-2021
- Is Biden Gaining TV Ad/Media Value From Trump?
- Bloomberg Kicks Off Presidential Campaign With CBS And NBC's NFL Football, CBS Show Airings
- 'Bloomberg News' Hurts Brand With One-Sided Political Coverage
- Conde Nast Pledges To Reach Paris Agreement Targets
- MediaDailyNews - Monday, Nov. 25, 2019
- Programmatic Ad Spend To Hit $147 Billion By 2021
- Dueling Forecasts Reveal Programmatic Dominating Digital Ad Marketplace
- Bloomberg, Now Official, To Spend $30M On TV Ads Alone
- Freedom Of Speech Is Not Freedom Of Reach
- The Greatest Propaganda Machine In History
- Media Planning In A Fractured-Screen World
- YouTube Urged To Restrict Ads In Videos For Kids
- Counter-Programming Black Friday: This Year's Playbook
- IPG Hires Data Watchdog
- Outdoor Ad Spending Rises 7% In Q3, And Year-To-Date
- Former NBC Cable Chief Rogers Launches Engine Media: Focus On Live TV, News, E-sports, Gaming
- Earth, We Have A Problem: One Word -- Plastics
- The 'Dirty Casuals' Of Gaming -- Understanding the Nuances Between Esports, Gaming, And Mobile Gaming
- MediaDailyNews - Friday, Nov. 22, 2019
- WFA: More Than Twice As Many Marketers Plan To In-House Programmatic Media
- Ad Industry Pushes National Privacy Law, Would Override California Measure
- YouTube Rolls Out Masthead Ads In App After Tests With Fox
- Facebook Mulls Political Ad Targeting Following Google's Move
- Politics Actually More Partisan Than Team Sport, Albeit Less So For Men
- YouTube Integrates Nielsen TV Data Into Google Reach Planner
- Impeachment Hearings Day 4: Sonderland Testimony Lifts TV Ratings
- Nielsen: Time Spent With TV Eroding Faster For Men Than Women
- Keep Header Bidding -- A Faustian Bargain -- Away From TV, OTT
- Do Not Conflate Mistakes With Fake News
- 'Feed' Your Head: In Amazon Drama, All Media Is In Our Brains
- MediaDailyNews - Thursday, Nov. 21, 2019
- Google Limits Targeting For Political Ads, Updates Media-Buying Policies
- Cover Story: Dueling Banners
- Study Finds 'Fake News' Has Real Cost: $78 Billion
- NBCU Moves To Unify Cross-Platform Advertising With New Senior Executive Position
- Video Ad Report Shows 'Premium' Inventory Trending, Aggregators Waning
- WFA Report Finds Holding Company Model Doesn't Deliver Better Integration
- Correction: First Amendment Grows, Not Wanes Among American Students
- Facebook Bolsters Brand Safety Features
- MediaDailyNews - Wednesday, Nov. 20, 2019
- :30s Now Represent Two-Thirds Of Digital Video Ads Served
- Amazon Opens Up Availability Of Free Music Streaming With Ads
- When It Comes To Kids, 'Constancy' May Be The New 'Recency'
- Cable Industry Urges Court To Block Drug Price Disclosure Mandate
- 'Well, Ambassador And Mr. Morrison, I Have Some Bad News For You'
- Political Ads Convert 10 Times Better Than Run-Of-The-Mill Ads For Advertisers, Publishers, Study Shows
- NBCU Moves To Unify Cross-Platform Advertising With New Senior Executive Position
- Alpha's No. 1 Medium Is The Same As Preceding Generations: Television
- All-New Tonight! 'Tyler Perry's The Democratic Debate'
- MMA Elects Members To North America Board
- MediaDailyNews - Tuesday, Nov. 19, 2019
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
- GroupM's Big New Reorganization
- Senate Democrats Propose Privacy Framework, Call For Do-Not-Track
- Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will
- Fewer Broadcast Prime-Time Shows With 10 Million-Plus Viewers This Season
- eMarketer Significantly Upgrades Snapchat's User Estimates, Cites Redesign
- ByteDance Expected To Launch Music Streaming Service
- YouTube Earnings Of Top Digital Marketing 'Gurus'
- Most Americans Support Public Access To Local News, But Are Divided On Funding
- MediaDailyNews - Monday, Nov. 18, 2019
- GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- Yet
- 'Agency Of The Year' Winners Announced
- Why Individual Publishers Are The Ultimate 'Walled Gardens,' Why They Need To Be Rolled Up
- OpenX, LiveRamp Integration Will Help Publishers Prepare For A 'Cookieless' Ecosystem
- Ad-Supported Streamer Tubi Launches 'Not On Netflix' Campaign
- Evaluating TV's Enhanced Role In A Full-Funnel Environment
- 'Ray Donovan' Shows No Sign Of Weakening In Season Seven
- Technology Powers OOH Growth For 2020
- AARP Media Scores Big In Ads, Circulation
- MediaDailyNews - Friday, Nov. 15, 2019
- Fox Sports: 80% Of Super Bowl Spots Sold, At Record Prices
- First Day Of Public Impeachment Hearings Delivers 13.8 Million Viewers
- Congressional Hearings Once Made A Splash, But Not Anymore
- Fox News Scores Best Overall Day One Impeachment Views, ABC Tops In 25-54 Viewers
- Cover Story: 'So The Internet Didn't Turn Out The Way We Hoped'
- The Six Days You Will Never Get Back
- World's 100 Most Valuable Brands Now Worth $3.81 Trillion: More Than The GDP Of Germany
- McCann Research Drives New ANA Talent Recruitment Effort
- Google To Stop Including Information About Publishers' Content In Auctions
- It's Time To Integrate CTV Into TV Ad Ecosystem
