MediaDailyNews Editions for November 2019
MediaDailyNews - Friday, Nov. 29, 2019
Americans Grow Apathetic But Remain Committed To Democracy (Even If They Don't Talk About It)
Maurice Levy's WeWork Turnaround Strategy
Impeachment Hearings Were Big OOH Events
Wavemaker Elevates Anna Hickey To Global Client Role
Isobar Sees A Future Of 'Augmented Humanity'
Republican Opposition Group Challenges Trump In TV Ads
NBCU Amps Up On-Air Promos To Boost 'Tonight Show'
Mister Rogers, Television's Other Patron Saint
Toward A Better Agency Review Process
If There's Too Much TV/Video Content Now - Wait 5 Years!
MediaDailyNews - Wednesday, Nov. 27, 2019
Mediahub Awarded TriAcura Dealer Assn. Media AOR
Bloomberg Really Does Know 'What It Takes To Beat Trump' -- Actually, He Knows Two Ways
WPP Unveils Campus Plans For Motown
Cable TV News Sees Sharp November Viewing Spike From Impeachment Programming
'Made-For-Social' Series Growing Fast, Facebook Now Second Only To BBC In Unscripted Shows
Brand Safety Institute Pushes 'Standardized' Consumer Identifiers
New Forms Of Political Ads Are Coming
Privacy Concerns Bolster Rise Of Social Media Ad Spend
Hallmark Plants Its Christmas Movie Flag At NY's Famed Plaza Hotel
The Hidden Agenda Behind Zuckerberg's 'Meaningful Interactions'
Ad-Tech Company Sues Google For Anti-Competitive Behavior
MediaDailyNews - Tuesday, Nov. 26, 2019
Empower Adds To Agency Leadership Team
Fox Sells Out In-Game Super Bowl Units, Higher Ad Rates Too
UM Adds Armor All, Rayovac
4 Brands Kick Off Upcoming Third Season Of 'Marvelous Mrs. Maisel'
Digital, Display, Programmatic Ad Spending: 2012-2021
Is Biden Gaining TV Ad/Media Value From Trump?
Bloomberg Kicks Off Presidential Campaign With CBS And NBC's NFL Football, CBS Show Airings
'Bloomberg News' Hurts Brand With One-Sided Political Coverage
Conde Nast Pledges To Reach Paris Agreement Targets
MediaDailyNews - Monday, Nov. 25, 2019
Programmatic Ad Spend To Hit $147 Billion By 2021
Dueling Forecasts Reveal Programmatic Dominating Digital Ad Marketplace
Bloomberg, Now Official, To Spend $30M On TV Ads Alone
Freedom Of Speech Is Not Freedom Of Reach
The Greatest Propaganda Machine In History
Media Planning In A Fractured-Screen World
YouTube Urged To Restrict Ads In Videos For Kids
Counter-Programming Black Friday: This Year's Playbook
IPG Hires Data Watchdog
Outdoor Ad Spending Rises 7% In Q3, And Year-To-Date
Former NBC Cable Chief Rogers Launches Engine Media: Focus On Live TV, News, E-sports, Gaming
Earth, We Have A Problem: One Word -- Plastics
The 'Dirty Casuals' Of Gaming -- Understanding the Nuances Between Esports, Gaming, And Mobile Gaming
MediaDailyNews - Friday, Nov. 22, 2019
WFA: More Than Twice As Many Marketers Plan To In-House Programmatic Media
Ad Industry Pushes National Privacy Law, Would Override California Measure
YouTube Rolls Out Masthead Ads In App After Tests With Fox
Facebook Mulls Political Ad Targeting Following Google's Move
Politics Actually More Partisan Than Team Sport, Albeit Less So For Men
YouTube Integrates Nielsen TV Data Into Google Reach Planner
Impeachment Hearings Day 4: Sonderland Testimony Lifts TV Ratings
Nielsen: Time Spent With TV Eroding Faster For Men Than Women
Keep Header Bidding -- A Faustian Bargain -- Away From TV, OTT
Do Not Conflate Mistakes With Fake News
'Feed' Your Head: In Amazon Drama, All Media Is In Our Brains
MediaDailyNews - Thursday, Nov. 21, 2019
Google Limits Targeting For Political Ads, Updates Media-Buying Policies
Cover Story: Dueling Banners
Study Finds 'Fake News' Has Real Cost: $78 Billion
NBCU Moves To Unify Cross-Platform Advertising With New Senior Executive Position
Video Ad Report Shows 'Premium' Inventory Trending, Aggregators Waning
WFA Report Finds Holding Company Model Doesn't Deliver Better Integration
Correction: First Amendment Grows, Not Wanes Among American Students
Facebook Bolsters Brand Safety Features
MediaDailyNews - Wednesday, Nov. 20, 2019
:30s Now Represent Two-Thirds Of Digital Video Ads Served
Amazon Opens Up Availability Of Free Music Streaming With Ads
When It Comes To Kids, 'Constancy' May Be The New 'Recency'
Cable Industry Urges Court To Block Drug Price Disclosure Mandate
'Well, Ambassador And Mr. Morrison, I Have Some Bad News For You'
Political Ads Convert 10 Times Better Than Run-Of-The-Mill Ads For Advertisers, Publishers, Study Shows
NBCU Moves To Unify Cross-Platform Advertising With New Senior Executive Position
Alpha's No. 1 Medium Is The Same As Preceding Generations: Television
All-New Tonight! 'Tyler Perry's The Democratic Debate'
MMA Elects Members To North America Board
MediaDailyNews - Tuesday, Nov. 19, 2019
4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
GroupM's Big New Reorganization
Senate Democrats Propose Privacy Framework, Call For Do-Not-Track
Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will
Fewer Broadcast Prime-Time Shows With 10 Million-Plus Viewers This Season
eMarketer Significantly Upgrades Snapchat's User Estimates, Cites Redesign
ByteDance Expected To Launch Music Streaming Service
YouTube Earnings Of Top Digital Marketing 'Gurus'
Most Americans Support Public Access To Local News, But Are Divided On Funding
MediaDailyNews - Monday, Nov. 18, 2019
GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- Yet
'Agency Of The Year' Winners Announced
Why Individual Publishers Are The Ultimate 'Walled Gardens,' Why They Need To Be Rolled Up
OpenX, LiveRamp Integration Will Help Publishers Prepare For A 'Cookieless' Ecosystem
Ad-Supported Streamer Tubi Launches 'Not On Netflix' Campaign
Evaluating TV's Enhanced Role In A Full-Funnel Environment
'Ray Donovan' Shows No Sign Of Weakening In Season Seven
Technology Powers OOH Growth For 2020
AARP Media Scores Big In Ads, Circulation
MediaDailyNews - Friday, Nov. 15, 2019
Fox Sports: 80% Of Super Bowl Spots Sold, At Record Prices
First Day Of Public Impeachment Hearings Delivers 13.8 Million Viewers
Congressional Hearings Once Made A Splash, But Not Anymore
Fox News Scores Best Overall Day One Impeachment Views, ABC Tops In 25-54 Viewers
Cover Story: 'So The Internet Didn't Turn Out The Way We Hoped'
The Six Days You Will Never Get Back
World's 100 Most Valuable Brands Now Worth $3.81 Trillion: More Than The GDP Of Germany
McCann Research Drives New ANA Talent Recruitment Effort
Google To Stop Including Information About Publishers' Content In Auctions
It's Time To Integrate CTV Into TV Ad Ecosystem
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