- MediaPost Weekend - Saturday, Jan. 30, 2016
- ANA Calls 4A's Principles 'Premature,' Demands Apology
- 4A's Issues Transparency Guidelines, ANA Says It Went 'Rogue'
- comScore, Rentrak Merger Approved By Shareholders
- IBM Acquires Resource/Ammirati, Its First Digital Ad Agency
- Yo-Yo No Mas: Oprah & The Weight Wars
- Marketing Technology Will Collapse The Digital-Ad Supply Chain
- Sony's Massive $2.5 Billion Media Review Nearly Done
- FilmOn X Not Entitled To Cable License, Broadcasters Tell Appellate Court
- Rich Stoddart Promoted To CEO Leo Burnett Worldwide
- For Fox News, It's All Kicking And Streaming
- Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
- Nexstar Wins Media General In $4.6 Billion Deal
- Grey Expands Digital Offering With Acquisition Of ArcTouch
- Did Programmatic And Video Just Kill Trust In Display?
- IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
- The 'Get-It' Gap
- Analyst Upgrades Publicis To 'Buy,' Cites Media Reorg, Steve King's Ascension
- IAB's Rothenberg Blasts Adblock-Plus
- Wikia Spawns Fandom To House Entertainment Content
- The Joy Of Stupid
- IAB Opens Data Center, Names MediaMath's Zawadzki Chair
- IAB Releases New Lexicon On Data Segments, Techniques
- MediaPost Weekend - Saturday, Jan. 23, 2016
- IAB Releases New Lexicon On Data Segments, Techniques
- Google Releases Bad Ads Report 2015 Days Before IAB Leadership Meeting
- Pivotal's Wieser Estimates 2% Growth For Q4 National TV Advertising
- Campbell Ewald Can't Shake Suit Over Text Ads
- Marketing Tech Succeeds Because It's Not About Impressions
- Browser Offers 'Brave' Solution To Ad Blocking, Will Cut Users And Publishers In
- Consumer Advocates Press FCC For Broadband Privacy Regs
- MRC Accredits comScore's Media Metrix, A First For A Content Audience Measurement Service
- The Return Of The Network Sitcom
- We're Informed -- But Are We Thoughtful?
- Little Progress In War On Ad Fraud
- Google Searches During Democratic Debate Reflect Changing U.S. Attitude
- Empower Enters New York, Taps Content Marketing Pioneer Susman To Run It
- It Feels So Good
- Apple Confirms It Will Shutter iAd Network
- Ad Babylon: Bill Cosby Behind The Curtain
- MediaPost Weekend - Saturday, Jan. 16, 2016
- MPA Names Linda Thomas Brooks President/CEO, Promotes Innovation
- Ad Babylon: Bill Cosby Behind The Curtain
- El Chapo, The App!
- Varick Violated Privacy Code, Watchdog Says
- Why Ad Tech Should Worry About The Rise Of Marketing Tech
- Pangis Becomes Xaxis COO -- And Most Powerful Woman In Programmatic
- Global Sponsorship Dollars Will Reach $60 Billion In 2016
- Publicis Groupe Restructuring Now Taking Shape
- Publicis Groupe Said To Consider Buying A Controlling Stake In Cheil Worldwide
- Al Jazeera America Shuts Down, Cites 'Unsustainable' Business Model
- MediaCom To Track Emotions: Integrate Into Content, Media Planning
- Online Local Ads Forecast To Grow 37%, SMBs Increase Digital Spend
- Last Hurrah For First TV Everywhere President
- Turner Debuts Ad Lab, Looks To Improve Video Advertising
- IAB Tech Lab Releases Protocols For OpenRTB
- Nobel Intentions, Ignoble Consequences
- 2016 - Say Goodbye To Prediction Fiction
- AT&T Resumes Selling 'Unlimited' Mobile Data
- 2016 Sees Display Ad Spend Overtake Search In U.S.
- Super Bowl Revs In 2016 Could Top $400 Million
- "That's Cool, But What Does It Mean For Marketing?"
- TV Ad Demand Falls In December, Prices Too
- Sorrell: Look For Another Big Year Of Agency Review Activity
- Lamar Acquires 5,500+ Clear Channel Outdoor Signs
- NBCU's Yaccarino Blasts Nielsen Inaccuracies
- MediaPost Weekend - Saturday, Jan. 9, 2016
- Sorrell: Look For Another Big Year Of Agency Review Activity
- "That's Cool, But What Does It Mean For Marketing?"
- Meredith Moves To Save Media General Deal
- Apple Adds Emotion-Reading Tech To Support Advertising
- Media, Communication Deals Rise in 2015, Price Drops
- NBCU's Burke: DVRs, Time-Shifting Have Most Impact On Linear TV
- Embrace Your Shrinkage!
- U.S. Media Stocks Hit Over Broad Economic Concerns, Lower China Equity Markets
- Facebook Audience Network Hits $1B In Revs, Most To Publishers
- Yahoo Employees Brace For Layoffs
- Consumer Tech Will Continue To Set Record Sales
- Penn Jillette At CES: Tipping The Scales For Smart Objects
- Trump TV Ad: The Sorcerer's Apprentice
- The Revolution Will Be Televised! (And Sponsored)
- Netflix Sees Aggressive Global Expansion
- Local Broadcast Trade Group Launches Programmatic TV Guidelines
- Fox Embraces VR, Invests In Smart Glass Co.
- CES: Just More Bells And Whistles For TV Producers/Networks -- Or Something Better?
- Global Tech Spending To Hit $2.9 Trillion In 2016
- Acxiom Launches Advanced Ad Data Platform AcxiomTV
- SunTrust Buys First Super Bowl TV Spot
- Yahoo Closes Down Yahoo Screen Hub
- The Pre-CES Report: Increases In Smart Homes, Wearables, Smart TVs, Drones
- Email Marketing Continues To Grow, But Slowly
- Amazon To Force Brands, Agencies To Rethink Advertising
- Consumers Duped By Native Ads
- What 'Downton Abbey' Can Teach You About CES
- For Food And Beverage Marketers, A Year Of Accelerated Change
- Tech Support
- Mobile Ads Can Infer Users' Medication, Dating Preferences, Researcher Tells FTC
- GroupM, Dentsu Aegis Forge Data Alliances With China's Tencent
- Blurred Lines No More: The Regulators Are Going Native In 2016
- MediaPost Weekend - Saturday, Jan. 2, 2016
- GroupM, Dentsu Aegis Forge Data Alliances With China's Tencent
- Nielsen Begins Modeling National Ratings, Will Remain Accredited Until 'Reevaluated' In Early 2016
- Nielsen Dumps Diaries In Set Meter Markets, Demos No Longer Accredited
- Mobile Ads Can Infer Users' Medication, Dating Preferences, Researcher Tells FTC
- Watch Barbara Lippert Talk About The Best Commercials Of 2015 On 'Today'
- Twitter Relaunches Its Mac App
- Facebook Puts News Feed On Notice
- Blurred Lines No More: The Regulators Are Going Native In 2016
- Holiday Sales Stronger Than Expected?
- Farewell To 'Downton': We Will Never See The Likes Of This Again
- Supply Of Uniques Crashes Christmas Day: Americans Opt For Human Faces, Not Digital Interfaces
- Mobile Email Closes Gap With Desktop In Click-to-Open Revenue
- Unholy And Undone
- IAB Concerned About New FTC Native Ad Guidelines
- Consumers Can't Tell Native Ads From Editorial Content