MediaPost Weekend Editions for January 2016
MediaPost Weekend - Saturday, Jan. 30, 2016
ANA Calls 4A's Principles 'Premature,' Demands Apology
4A's Issues Transparency Guidelines, ANA Says It Went 'Rogue'
comScore, Rentrak Merger Approved By Shareholders
IBM Acquires Resource/Ammirati, Its First Digital Ad Agency
Yo-Yo No Mas: Oprah & The Weight Wars
Marketing Technology Will Collapse The Digital-Ad Supply Chain
Sony's Massive $2.5 Billion Media Review Nearly Done
FilmOn X Not Entitled To Cable License, Broadcasters Tell Appellate Court
Rich Stoddart Promoted To CEO Leo Burnett Worldwide
For Fox News, It's All Kicking And Streaming
Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
Nexstar Wins Media General In $4.6 Billion Deal
Grey Expands Digital Offering With Acquisition Of ArcTouch
Did Programmatic And Video Just Kill Trust In Display?
IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
The 'Get-It' Gap
Analyst Upgrades Publicis To 'Buy,' Cites Media Reorg, Steve King's Ascension
IAB's Rothenberg Blasts Adblock-Plus
Wikia Spawns Fandom To House Entertainment Content
The Joy Of Stupid
IAB Opens Data Center, Names MediaMath's Zawadzki Chair
IAB Releases New Lexicon On Data Segments, Techniques
MediaPost Weekend - Saturday, Jan. 23, 2016
IAB Releases New Lexicon On Data Segments, Techniques
Google Releases Bad Ads Report 2015 Days Before IAB Leadership Meeting
Pivotal's Wieser Estimates 2% Growth For Q4 National TV Advertising
Campbell Ewald Can't Shake Suit Over Text Ads
Marketing Tech Succeeds Because It's Not About Impressions
Browser Offers 'Brave' Solution To Ad Blocking, Will Cut Users And Publishers In
Consumer Advocates Press FCC For Broadband Privacy Regs
MRC Accredits comScore's Media Metrix, A First For A Content Audience Measurement Service
The Return Of The Network Sitcom
We're Informed -- But Are We Thoughtful?
Little Progress In War On Ad Fraud
Google Searches During Democratic Debate Reflect Changing U.S. Attitude
Empower Enters New York, Taps Content Marketing Pioneer Susman To Run It
It Feels So Good
Apple Confirms It Will Shutter iAd Network
Ad Babylon: Bill Cosby Behind The Curtain
MediaPost Weekend - Saturday, Jan. 16, 2016
MPA Names Linda Thomas Brooks President/CEO, Promotes Innovation
Ad Babylon: Bill Cosby Behind The Curtain
El Chapo, The App!
Varick Violated Privacy Code, Watchdog Says
Why Ad Tech Should Worry About The Rise Of Marketing Tech
Pangis Becomes Xaxis COO -- And Most Powerful Woman In Programmatic
Global Sponsorship Dollars Will Reach $60 Billion In 2016
Publicis Groupe Restructuring Now Taking Shape
Publicis Groupe Said To Consider Buying A Controlling Stake In Cheil Worldwide
Al Jazeera America Shuts Down, Cites 'Unsustainable' Business Model
MediaCom To Track Emotions: Integrate Into Content, Media Planning
Online Local Ads Forecast To Grow 37%, SMBs Increase Digital Spend
Last Hurrah For First TV Everywhere President
Turner Debuts Ad Lab, Looks To Improve Video Advertising
IAB Tech Lab Releases Protocols For OpenRTB
Nobel Intentions, Ignoble Consequences
2016 - Say Goodbye To Prediction Fiction
AT&T Resumes Selling 'Unlimited' Mobile Data
2016 Sees Display Ad Spend Overtake Search In U.S.
Super Bowl Revs In 2016 Could Top $400 Million
"That's Cool, But What Does It Mean For Marketing?"
TV Ad Demand Falls In December, Prices Too
Sorrell: Look For Another Big Year Of Agency Review Activity
Lamar Acquires 5,500+ Clear Channel Outdoor Signs
NBCU's Yaccarino Blasts Nielsen Inaccuracies
MediaPost Weekend - Saturday, Jan. 9, 2016
Sorrell: Look For Another Big Year Of Agency Review Activity
"That's Cool, But What Does It Mean For Marketing?"
Meredith Moves To Save Media General Deal
Apple Adds Emotion-Reading Tech To Support Advertising
Media, Communication Deals Rise in 2015, Price Drops
NBCU's Burke: DVRs, Time-Shifting Have Most Impact On Linear TV
Embrace Your Shrinkage!
U.S. Media Stocks Hit Over Broad Economic Concerns, Lower China Equity Markets
Facebook Audience Network Hits $1B In Revs, Most To Publishers
Yahoo Employees Brace For Layoffs
Consumer Tech Will Continue To Set Record Sales
Penn Jillette At CES: Tipping The Scales For Smart Objects
Trump TV Ad: The Sorcerer's Apprentice
The Revolution Will Be Televised! (And Sponsored)
Netflix Sees Aggressive Global Expansion
Local Broadcast Trade Group Launches Programmatic TV Guidelines
Fox Embraces VR, Invests In Smart Glass Co.
CES: Just More Bells And Whistles For TV Producers/Networks -- Or Something Better?
Global Tech Spending To Hit $2.9 Trillion In 2016
Acxiom Launches Advanced Ad Data Platform AcxiomTV
SunTrust Buys First Super Bowl TV Spot
Yahoo Closes Down Yahoo Screen Hub
The Pre-CES Report: Increases In Smart Homes, Wearables, Smart TVs, Drones
Email Marketing Continues To Grow, But Slowly
Amazon To Force Brands, Agencies To Rethink Advertising
Consumers Duped By Native Ads
What 'Downton Abbey' Can Teach You About CES
For Food And Beverage Marketers, A Year Of Accelerated Change
Tech Support
Mobile Ads Can Infer Users' Medication, Dating Preferences, Researcher Tells FTC
GroupM, Dentsu Aegis Forge Data Alliances With China's Tencent
Blurred Lines No More: The Regulators Are Going Native In 2016
MediaPost Weekend - Saturday, Jan. 2, 2016
GroupM, Dentsu Aegis Forge Data Alliances With China's Tencent
Nielsen Begins Modeling National Ratings, Will Remain Accredited Until 'Reevaluated' In Early 2016
Nielsen Dumps Diaries In Set Meter Markets, Demos No Longer Accredited
Mobile Ads Can Infer Users' Medication, Dating Preferences, Researcher Tells FTC
Watch Barbara Lippert Talk About The Best Commercials Of 2015 On 'Today'
Twitter Relaunches Its Mac App
Facebook Puts News Feed On Notice
Blurred Lines No More: The Regulators Are Going Native In 2016
Holiday Sales Stronger Than Expected?
Farewell To 'Downton': We Will Never See The Likes Of This Again
Supply Of Uniques Crashes Christmas Day: Americans Opt For Human Faces, Not Digital Interfaces
Mobile Email Closes Gap With Desktop In Click-to-Open Revenue
Unholy And Undone
IAB Concerned About New FTC Native Ad Guidelines
Consumers Can't Tell Native Ads From Editorial Content