MediaPost Weekend Editions for February 2020
MediaPost Weekend - Saturday, Feb. 29, 2020
Reporter's Notebook: Trump Rally More Stand-Up Than Politics, Hits Rivals Below The Borscht Belt
Media Stocks Down 14% For Week, Coronavirus Concerns Remain
Cocooning From Coronavirus To Boost Ecommerce, Advertising Platforms, Local Search
Dentsu Closes Tokyo HQ After Employee Tests Positive For Coronavirus
Baidu Develops Fever-Screening System, Sees Coronavirus Search Queries Skyrocket
Amazon Cracks Down On False Promotional Claims, Price Gouging Related To Coronavirus
Corona Beer Goes Viral (Not In The Good Way)
Coronavirus To Push Smartphone Market Down: Study
Facebook Cancels F8 Conference, Cites Coronavirus
The Billion Dollar Primary (And Then Some)
When Candidates Won't Shut Up, What's A Debate Moderator To Do?
Tell A Vision: How The Candidates Looked In Tuesday's Debate
Comscore Makes Major Set-Top-Box Data Deal With Comcast
BBB Begins Monitoring Political Ads For Voters, Finds Most Don't Use Icons
Dispatches From Philadelphia: AMC's 'Elsewhere' Is Another Winner
Why Programmatic Advertising Won't Work On TV
MSNBC, BBC, Fox News and PBS Lead In TV News Trust
Massive Change At Disney: Iger Surprisingly Steps Down
Ad Execs Increasingly Using Mobile Audio In Lieu Of AM/FM Radio Buys
ANA Seeks To Postpone California Privacy Enforcement
NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
From Oddsmakers To AI, The Democratic Race Is Still Anyone's Guess
Firefox Starts Encrypting Domain Names
Lyft, Uber Cars Offer Traveling DOOH Billboards
Big-Spending Bloomberg Veers Into Out-of-Home
IAB: Programmatic Now 85% Of All U.S. Digital Advertising
Founder Spotlight: MINDD Bras Support Large-Breasted Women
Agency M&A Market Stalls: 2019 Was Half What It Was Just A Couple Years Ago
It's The B2B Identity, Stupid
Bloomberg's Campaign Spending Could Destroy Democracy
Trump Campaign Has Weak Libel Claim Against 'New York Times'
MediaPost Weekend - Saturday, Feb. 22, 2020
NBCU, Fox Eying Separate Streaming Platform Buys: Vudu, Tubi
President's Reelection Campaign Acquires Exclusive YouTube Takeover
Al Pacino's Latest Role: Hunting Nazis In The 1970s
OMD, Ogilvy Top R3's Media, Creative Agency New Business Tables For 2019
OMD Dominates Media Agency New Business In 2019, Carat No. 2
Can A Spin-Off Save Victoria's Secret?
Americans Are Vulnerable To Census Scams: AARP Study
Carat's Epstein Named CEO Of Media Brands: No, Not That Mediabrands
The OTT Candidate
Wednesday Dem Debate On NBC Was A Mud-Slinging Slugfest
MSNBC/NBC Scores Highest Democratic Presidential TV Debate Ratings For Las Vegas Event
When Is An Exception The Rule?
Dentsu Sees Shift In Search Based On Coronavirus
Twitter Tests Feature To Correct Fake Information
Has Influencer Marketing Just Been Busted?
In-House Agencies: Maybe The Grass Isn't Greener
Proposed California Privacy Rules Draw Mixed Reaction From ANA
How Kantar Plans To Reinvent Measurement In Google's Cookieless World
Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating
Ninth Dem Debate: Five Hopefuls Vs. A Newbie Billionaire
5G's Growth Beginning, Though Still Limited
What Is The Moral Responsibility Of A Platform?
MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
Hot Sauce Game Show Sickens Contestants, Viewers Alike
Decline In Ad Inventory Expected From Google's Cookie-Free Shift
Kraft Heinz Will Raise Media Spend 30%, Cut Half Of Agency Roster
Google AdSense Publishers Hit With Ad Extortion Email
Havas Group Organic Revenue Down 1% In 2019
Founders Would Have Deemed Pace Of News Unprecedented: Un-President-ed, Too
Facebook Reportedly Will Offer Compensation To Users For Digital Voice Data
MediaPost Weekend - Sunday, Feb. 16, 2020
Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
Coronavirus Forces China To Reinvent Digital
Toyota Preps For Olympics, Marketing Chief Expresses Concerns About Coronavirus
Attackers Exploit Coronavirus In Phishing Emails
Number Of TV Channels Received By U.S. Households Falls Dramatically
Let's Find 'Anti-Fragile' Solutions To The Loss Of The Cookie
No, It's Not A Deepfake. Yes, The Language Matters
New 'War Of The Worlds' On Epix Is A Suspense Gem
DAN Acquires Media Storm, Realigned With Merkle
Massachusetts Sues Juul, Alleging Kid Targeting -- And Cites Internal Ad Strategy Docs
Digital Political's 'Big One'
The New 'C Word:' Community
FTC To Review Influencer Marketing
NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price Hikes
Facebook Allows Branded Political Content
Google Reportedly In Talks To Pay Publishers For News Content
Washington Privacy Proposal Will Spur 'Frivolous Litigation,' Ad Industry Warns
NBA All Star Game: No TV Ads In The Fourth Quarter, Charity Awards To Be Given
OTT Service Finds Consumers Prefer To Be Paid To Watch Ads, Converts To That Model
FTC To Study Big Tech Acquisitions Since 2010
What Is Your Personal Data's Share Of Media Spending?
The Saddest Part Of Sadfishing
Google Battles Tulsi Gabbard Over Ad Account Suspension
Analyst Shorts 'Super Bear' Agency Disintermediation Thesis, Cites End Of Google Managed Services
California AG Revises Potential Privacy Regulations
Absolut's #SexResponsibly Campaign Is Bold, Given Alcohol's Role In Assaults
'Oscars' Ad Pricing Same As 2019, But Ratings Down 20%
Agencies Show Their Love With Internal V-Day Initiatives
Good Moos! Joaquin Cow Speech Sparks Headline Creativity
MediaPost Weekend - Saturday, Feb. 8, 2020
Is The Coronavirus Making Advertising Sick?
Google Oscar Predictions Based On Search, YouTube Views
Consumer Spending On Media Rises 4.3% In 2019, Lagging Ad Industry's 4.9% Growth
CIMM To Launch Joint Initiative For Ad Campaign Data Standards
Let 'er Rip: For GOP, Pelosi's Tantrum Was Picture Perfect
More Than 40 Million In U.S. Lack Broadband Access, Report Says
The Google Maneuver
Installed Ad-Blocking User Base Reaches 763M, Mostly Mobile
OK, Boomer: NBC Sitcom 'Indebted' Takes Aim At Older People
Radio Digital Ad Revenue Tops $1 Billion
Global Chaos Will Affect Ad Spend
MRC Proposes Ad Fraud Updates Covering In-App, OTT, Adds A 'Decision Rate' Calculation
Macy's Shuttering 125 Stores As Part Of 3-Year Revitalization Plan
McDonald's Chief: 'We Have To Win At Breakfast'
Disney+ Delivers Better-Than-Expected Q4, Adds 26.5M Subs
The Iowa Tokhes
Volkswagen Fills Top Sales, Marketing Job
Accenture To Close Its Media Auditing, Agency Search Businesses
YouTube Confirms It Will Police False Political Content, Including Deepfakes
Alphabet Reveals YouTube Brought In $15B In Ad Revenue In 2019
Will Nordstrom Add Anything New With Its Used-Clothes Model?
Super Ad Wins: 'Smaht Pahk,' 'Groundhog Day,' 'Loretta,' 'Cool Ranch,' 'Alexa,' 'Tough Never Quits'
Automakers Win Super Bowl
MediaPost Weekend - Saturday, Feb. 1, 2020
Look Back At Super Bowls Past Reveals Forgettable Commercials
Kansas City Already Won The Fan Favorite Bowl
Super Bowl Roundup: Preview Of Beverage, Snack Spots
Women Nearly Half Of Super Bowl Audience, But Advertisers Miss The Whole Picture
In Scheduling Fluke, Super Bowl, Oscars Are One Week Apart
On Eve Of A Political Ad Bowl, Americans Vote Against Politicizing The Big Game
Impact Vs. Frequency: Bloomberg's Super Bowl :60 Vs. President's :30s
Most Popular Brands, Greatest Lift Among NFL Fans
You Decide: Bud Light, P&G Offer Viewers Choice Of Ads At Super Bowl
Jack Daniel's Finds A Way To Get Its Message Into The Super Bowl
The NFL 2020 Brand Enjoys Higher Favorability Pre-Super Bowl
Roku Confirms New Fox Deal Hours Before Super Bowl Telecast
Colorful Cast Of Characters Adorns First Walmart Super Bowl Spot
Kobe Bryant Was Important To Ad World, As Well As Sports
Planters "Pauses" Mr. Peanut Campaign In Wake Of Kobe Bryant's Death
Brexit Day Is Here -- But Change Is A Year Away
Google, Facebook, Twitter Working To Stop Spread Of Misinformation About Coronavirus
Spreading Coronavirus Could Affect U.S. Media, Concerns Mount Over Disney Properties
Craigslist Revenue Slides 27%, Marks First Significant Erosion Ever
Anti-Trump GOP Group Pushes Ads In Final Days Of Impeachment Trial
Location Data Was Shared Illegally, FCC Finds
Staying Human In The Age of Data
The Fundamentals Of An Evil Marketplace
Most Important Internal CMO Metrics -- Awareness, Sales, Media ROI -- In That Order
How To Avoid In-Housing Disaster
FDA Plans To Study Influencer Marketing
Ad Groups Want California To Hold Off Enforcing Privacy Law
Clayton Christensen, Who Disrupted Conventional Thinking, Dies At 67
Ford's Falotico Named Automotive Marketer Of The Year
IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium
Facebook Settles Faceprint Fight For $550 Million
Warren Buffett Unloads His Newspaper Business
Disney Integrates Hulu Into D2C Unit, Hulu CEO Randy Freer Exits
Amazon Surpasses Q4 Expectations, Ad Business Sustains Momentum
Mark Penn: Impeachment Trial Is 'An Exercise In Political Rage'
Avast Shutters Jumpshot, Exits Business After Reports Of Data Sharing