MediaPost Weekend Editions for May 2020
- MediaPost Weekend - Saturday, May 23, 2020
- Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
- Ad-Blocking Tool 'Seriously Threatened' By Recent Decision, EFF Tells Supreme Court
- Big TV Network Groups' National Ad Revenues Sink 35% To 50% In April
- With $10B In Scatter Up For Grabs, 'Prepare For A Scrum'
- Miles Traveled Daily Per American Continues Trending Upward, Approaching Normalcy
- ANA Urges Federal Lawmaker To Oppose California Privacy Proposal
- Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
- This Week's IPG 'Floor 9' COVID-19 Podcast: Atlas Obscura's Warren Webster
- Consumers Having More Emotional Experiences With Brands Due To COVID-19
- Eighty-Two Percent Of Ad Execs: No Contingency Plan For A Pandemic-Like Event
- If You Don't Like What News People Are Following, Create A Distraction
- Delta Had Its Song --- Was Jet.com Walmart's Song?
- TV P.R. Departments Gripped By Embargo-Mania
- Target Notches 141% Digital Gain, Says Consumers Coming Back To Fashion
- You Can Fool 16% Of The People All Of The Time
- Prime-Time TV Season Ends Down 5%, Fox Leads Among 18-49 Viewers
- Pandemic Hastens Deglamorization Of Pop Culture
- CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
- Walmart Sales Soar; Company Shutters Jet.com
- Auto Shoppers Shift Dramatically To Online
- The Mother Of All Mood Swings
- Forrester: Brands Complicit In Social Media's Toxicity, Being Held Hostage By It Too
- Reopening Success Depends On Staff Training
- NASCAR Returns To TV, Grabs 6.3 Million Viewers On Fox
- Farfetch Proves That In Hard Times, It's Fun To Be Fancy
- Tall Poppy Syndrome is Coming to America
- Data In, Garbage Out: How To Avoid Turning Your Targets Into Trash
- 'NYT' Takes Needed Step To End Third-Party Cookies
- Agencies Entertain Staff Stuck At Home
- With Olympics Postponed, Almond Board Of California Flips To Twitch
- 3 Things To Avoid In COVID-19 Advertising
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
- This Is Not The End Of The Coronavirus Movie
- Volkswagen Top Marketer Leaves Company After 9 Months
- Facebook Makes Oculus For Business Readily Available, Commercial VR Spend Up
- Merkle Tests Performance Models, Strengthens Others
- Gannett To Launch Ad Sales, News Initiative 'Rebuilding America'
- MediaPost Weekend - Saturday, May 16, 2020
- Initiative Kisses Revlon Goodbye, There's A RedHouse Over Yonder
- Justice Department Reportedly Prepping Antitrust Suit Vs. Google
- Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning Cited
- Get Recovery Ready: What Brands Should Prepare Now and Next
- This Would Have Been Upfront Week, If Not For COVID
- Why Do So Many TV Sports Advertisers Lack A Plan B?
- Omnicom's Three-Phase Return To Office Plan
- Which Networks Benefit From A Drop In Upfront Dollars?
- Madison Avenue Vs. The Keyboard Warriors
- CW To Start New TV Season -- In January
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
- DAN Merging Dentsu, mcgarrybowen Agencies
- The Impending Rise Of Appointment Shopping
- MediaCom Wins Duracell's Global Media Account
- When You're A Death Star, They Let You Grab Them By The Puss
- Ad Execs: Upfront Ad Spending To Decline 33%, If It Happens At All
- Agencies Attempt To Develop Case-By-Case Reopening Policies
- The Showdown Between Smart And Stupid
- Fox News Extends Its Own Work-From-Home Directive, Despite Some Hosts' On-Air Messaging
- Publicis Groupe Reveals Phased-In Office Reopening Strategy
- Facebook Users In Illinois Could Receive $300 In 'Faceprint' Settlement
- Global CEO Switch At GroupM Agency MediaCom
- Facebook Rolls Out Redesign
- TV Station Groups See Massive Early Q2 Ad Declines Of 35% To 40%
- MediaPost Weekend - Saturday, May 9, 2020
- Samsung, Dunkin', PepsiCo's Classic Lay's, Celebrate Moms
- Consumers Focus on Homemade and Heartfelt This Mother's Day
- Happy Mother's Day Data -- What's Different This Year?
- Cheers To Mom: Do Nothing On Her Special Day
- Work Fast, Win Zoom Call For Mom, Wait For Surprise
- Another Celebration Upended By The Pandemic-Happy Mother's Day!
- Agencies Work With Non-Profits Helping Moms, Families
- Nets Relax Deadline As Advertisers Prepare To Exercise As Much As 25% Of Upfront Cancellation Options
- A Changed World Means The Ad Industry Must Also Change How Video Is Bought And Sold
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
- Maryland Governor Vetoes Digital Ad Tax
- Tough Times For Anheuser-Busch, As Pandemic Creates Big Global Declines
- By One Key Measure, Ad Industry Returns To Normal: Business Content Consumed
- Don't Blame Me, Blame That Fellow Behind The Tree
- OOH Data Shows Americans' Daily Travel Continues To Return To Normal
- Ecommerce Soars For CPG, But Will It Stick?
- Ad Execs: Recovery To Start In Q3, Budgets To Remain Highly Flexible
- 'Consumer Reports' Advises: Drop Netflix, Pick Up Disney
- Univision Joins Nielsen's Addressable TV Beta Program
- Facebook Names Oversight Board, Charged With Reviewing Content Decisions
- Mondelez Plans Imminent Media 'Attack,' Feasts On At-Home Snacking Revenue
- 'Pod' People Are Gaming Instagram Engagement Rates
- This Week's IPG 'Floor 9' COVID-19 Podcast: UM Strategists Lin Liu And Mat Maroni
- ViacomCBS To Hold Two-Day Virtual Upfront
- Media's Mea Culpa Moment
- It's Morons Again In America
- Clorox Consolidates $500 Million Media Business With OMD
- Mindshare Finds Americans Plan To Spend Less Time With Media After Pandemic
- Once Upon A Time In A Pandemic: A TV Blog Memory
- Zappos' Culture Code: Knowledge, Power, Presence, Harmony
- Pandemic Opens My Eyes To New Definition Of 'Busy'
- Lucky Brand Gamifies Quarantine With #WinFromHome
- MediaPost Weekend - Saturday, May 2, 2020
- National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 Pullback
- Taking Different Approaches, WPP, Omnicom Set Annual Meeting Dates
- This Year, Mother's Day Will Be Muted -- And Magnified
- How Moms Will Shop In Post-Pandemic Retail World
- When COVID News Is Bad, Hit 'Em With Heartwarming
- Top Brands Projected To Lose Nearly $400B In U.S., $1T Globally In Value Due To Pandemic
- McKinsey Finds Americans Already Switching Brands, Retailers: And Most Plan To Stick With Them
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
- Starbucks To Restart Marketing As More Locations Reopen Next Week
- Marketing Strategies When Up Is Down, Left Is Right
- When You're A Star, They Let You Grab Them By The Headlines
- AT&T Merging Xandr Into WarnerMedia
- Facebook: Q1 Revenues Up 17%, But Ad Demand Drops
- On The Upside...
- On The Heels Of 'Parasite,' A Hard-Boiled TV Series From Korea
- Are Deep Fake Ads Coming To Traditional TV?
- YouTube Advertising Surprises Analysts, Surges 33% To $4B In Q1
- Automakers Spend $456M On TV In Q1
- Alphabet Reports: Google Search Helps Drive Q1 2020 Revenue
- Our Complicated Relationship With Heroes
- Omnicom's Wren: 'Every Aspect Of Our Business Is Going To Change'
- The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
- Roamin' Catholics: PBS Doc Provides Grand Tour Of The Vatican
- NBCU Issues Official Virtual Presentation Invite To Ad Industry
- What If They Never Open The Cineplex Again?
- Mercedes-Benz Enlists Jay Leno, Martha Stewart For 'Concours de Zoom'
- Amazon Sales Soar, But Profits Pinched
- Land Rover Recognizes Heroes During Annual Celebration
- Adland Luminaries Back Humble Design Auction Effort
- Rainier Beer's 'Hibeernation' Campaign
