MediaPost Weekend Editions for May 2020
MediaPost Weekend - Saturday, May 23, 2020
Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
Ad-Blocking Tool 'Seriously Threatened' By Recent Decision, EFF Tells Supreme Court
Big TV Network Groups' National Ad Revenues Sink 35% To 50% In April
With $10B In Scatter Up For Grabs, 'Prepare For A Scrum'
Miles Traveled Daily Per American Continues Trending Upward, Approaching Normalcy
ANA Urges Federal Lawmaker To Oppose California Privacy Proposal
Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
This Week's IPG 'Floor 9' COVID-19 Podcast: Atlas Obscura's Warren Webster
Consumers Having More Emotional Experiences With Brands Due To COVID-19
Eighty-Two Percent Of Ad Execs: No Contingency Plan For A Pandemic-Like Event
If You Don't Like What News People Are Following, Create A Distraction
Delta Had Its Song --- Was Walmart's Song?
TV P.R. Departments Gripped By Embargo-Mania
Target Notches 141% Digital Gain, Says Consumers Coming Back To Fashion
You Can Fool 16% Of The People All Of The Time
Prime-Time TV Season Ends Down 5%, Fox Leads Among 18-49 Viewers
Pandemic Hastens Deglamorization Of Pop Culture
CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market
Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
Walmart Sales Soar; Company Shutters
Auto Shoppers Shift Dramatically To Online
The Mother Of All Mood Swings
Forrester: Brands Complicit In Social Media's Toxicity, Being Held Hostage By It Too
Reopening Success Depends On Staff Training
NASCAR Returns To TV, Grabs 6.3 Million Viewers On Fox
Farfetch Proves That In Hard Times, It's Fun To Be Fancy
Tall Poppy Syndrome is Coming to America
Data In, Garbage Out: How To Avoid Turning Your Targets Into Trash
'NYT' Takes Needed Step To End Third-Party Cookies
Agencies Entertain Staff Stuck At Home
With Olympics Postponed, Almond Board Of California Flips To Twitch
3 Things To Avoid In COVID-19 Advertising
Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
This Is Not The End Of The Coronavirus Movie
Volkswagen Top Marketer Leaves Company After 9 Months
Facebook Makes Oculus For Business Readily Available, Commercial VR Spend Up
Merkle Tests Performance Models, Strengthens Others
Gannett To Launch Ad Sales, News Initiative 'Rebuilding America'
MediaPost Weekend - Saturday, May 16, 2020
Initiative Kisses Revlon Goodbye, There's A RedHouse Over Yonder
Justice Department Reportedly Prepping Antitrust Suit Vs. Google
Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning Cited
Get Recovery Ready: What Brands Should Prepare Now and Next
This Would Have Been Upfront Week, If Not For COVID
Why Do So Many TV Sports Advertisers Lack A Plan B?
Omnicom's Three-Phase Return To Office Plan
Which Networks Benefit From A Drop In Upfront Dollars?
Madison Avenue Vs. The Keyboard Warriors
CW To Start New TV Season -- In January
IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
DAN Merging Dentsu, mcgarrybowen Agencies
The Impending Rise Of Appointment Shopping
MediaCom Wins Duracell's Global Media Account
When You're A Death Star, They Let You Grab Them By The Puss
Ad Execs: Upfront Ad Spending To Decline 33%, If It Happens At All
Agencies Attempt To Develop Case-By-Case Reopening Policies
The Showdown Between Smart And Stupid
Fox News Extends Its Own Work-From-Home Directive, Despite Some Hosts' On-Air Messaging
Publicis Groupe Reveals Phased-In Office Reopening Strategy
Facebook Users In Illinois Could Receive $300 In 'Faceprint' Settlement
Global CEO Switch At GroupM Agency MediaCom
Facebook Rolls Out Redesign
TV Station Groups See Massive Early Q2 Ad Declines Of 35% To 40%
MediaPost Weekend - Saturday, May 9, 2020
Samsung, Dunkin', PepsiCo's Classic Lay's, Celebrate Moms
Consumers Focus on Homemade and Heartfelt This Mother's Day
Happy Mother's Day Data -- What's Different This Year?
Cheers To Mom: Do Nothing On Her Special Day
Work Fast, Win Zoom Call For Mom, Wait For Surprise
Another Celebration Upended By The Pandemic-Happy Mother's Day!
Agencies Work With Non-Profits Helping Moms, Families
Nets Relax Deadline As Advertisers Prepare To Exercise As Much As 25% Of Upfront Cancellation Options
A Changed World Means The Ad Industry Must Also Change How Video Is Bought And Sold
Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
Maryland Governor Vetoes Digital Ad Tax
Tough Times For Anheuser-Busch, As Pandemic Creates Big Global Declines
By One Key Measure, Ad Industry Returns To Normal: Business Content Consumed
Don't Blame Me, Blame That Fellow Behind The Tree
OOH Data Shows Americans' Daily Travel Continues To Return To Normal
Ecommerce Soars For CPG, But Will It Stick?
Ad Execs: Recovery To Start In Q3, Budgets To Remain Highly Flexible
'Consumer Reports' Advises: Drop Netflix, Pick Up Disney
Univision Joins Nielsen's Addressable TV Beta Program
Facebook Names Oversight Board, Charged With Reviewing Content Decisions
Mondelez Plans Imminent Media 'Attack,' Feasts On At-Home Snacking Revenue
'Pod' People Are Gaming Instagram Engagement Rates
This Week's IPG 'Floor 9' COVID-19 Podcast: UM Strategists Lin Liu And Mat Maroni
ViacomCBS To Hold Two-Day Virtual Upfront
Media's Mea Culpa Moment
It's Morons Again In America
Clorox Consolidates $500 Million Media Business With OMD
Mindshare Finds Americans Plan To Spend Less Time With Media After Pandemic
Once Upon A Time In A Pandemic: A TV Blog Memory
Zappos' Culture Code: Knowledge, Power, Presence, Harmony
Pandemic Opens My Eyes To New Definition Of 'Busy'
Lucky Brand Gamifies Quarantine With #WinFromHome
MediaPost Weekend - Saturday, May 2, 2020
National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 Pullback
Taking Different Approaches, WPP, Omnicom Set Annual Meeting Dates
This Year, Mother's Day Will Be Muted -- And Magnified
How Moms Will Shop In Post-Pandemic Retail World
When COVID News Is Bad, Hit 'Em With Heartwarming
Top Brands Projected To Lose Nearly $400B In U.S., $1T Globally In Value Due To Pandemic
McKinsey Finds Americans Already Switching Brands, Retailers: And Most Plan To Stick With Them
What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
Starbucks To Restart Marketing As More Locations Reopen Next Week
Marketing Strategies When Up Is Down, Left Is Right
When You're A Star, They Let You Grab Them By The Headlines
AT&T Merging Xandr Into WarnerMedia
Facebook: Q1 Revenues Up 17%, But Ad Demand Drops
On The Upside...
On The Heels Of 'Parasite,' A Hard-Boiled TV Series From Korea
Are Deep Fake Ads Coming To Traditional TV?
YouTube Advertising Surprises Analysts, Surges 33% To $4B In Q1
Automakers Spend $456M On TV In Q1
Alphabet Reports: Google Search Helps Drive Q1 2020 Revenue
Our Complicated Relationship With Heroes
Omnicom's Wren: 'Every Aspect Of Our Business Is Going To Change'
The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
Roamin' Catholics: PBS Doc Provides Grand Tour Of The Vatican
NBCU Issues Official Virtual Presentation Invite To Ad Industry
What If They Never Open The Cineplex Again?
Mercedes-Benz Enlists Jay Leno, Martha Stewart For 'Concours de Zoom'
Amazon Sales Soar, But Profits Pinched
Land Rover Recognizes Heroes During Annual Celebration
Adland Luminaries Back Humble Design Auction Effort
Rainier Beer's 'Hibeernation' Campaign