MediaPost Agency Daily Editions for 2014
MediaPost Agency Daily - Monday, Nov. 17, 2014
This Creative Brief Was Delivered With Oculus Rift and A Treadmill
U.S. Army To Conduct Review Of Its $1 Billion Ad-Marketing Assignment
Super Bowl Rookie Wix.com Hopes To Sharpen Identity With In-Game Ad
HelloWorld, Belk Launch Santa Baby Campaign
How AT&T Is Using Mobile To Re-Engineer The Dallas Cowboys
JWT Wins Lead Creative And Strategy Chores For Build-A-Bear
Season's Gate-ings Part 1
Google Cardboard Shows Volvo How To Turn XC90 Into A Virtual Reality Experience
NEW! 72andSunny, Google Commemorate Berlin Wall's Fall
REV DOOR: Publicis Kaplan Thaler President/CCO Is Leaving
Biz Dev: Rapp Lands Media Strategy For The White Company
MediaPost Agency Daily - Friday, Nov. 14, 2014
Leo Burnett Employees Do Shots And Slap Each Other In The Face To Improve Creativity
Mozilla Cuts First Brand Deals With GroupM, CVS, Weinstein, Booking.com
Removing The Trickery From Native Advertising Campaigns
Getting Millennials To Buy CPGs: Bring On The BOGOs
Rear Window: Have You Seen Kim K's Assets?
Say Cheese: Oregon's Tillamook Creamery Selects 72andSunny As AOR
IPG Taps Millennial Media To Expand Into Mobile Programmatic
Changing Of The Creative Guard At AKQA
WPP's Landor Taps Stuart Sproule For New North American Role
NEW! Plus Teams With Starwood To Help Promote Its "Keyless Key" Feature
REV DOOR: OgilvyOne Appoints Worldwide Managing Director, Marketing
BIZ DEV: Banana Republic Taps We Are Social For U.S. Social Duties
MediaPost Agency Daily - Thursday, Nov. 13, 2014
Land Rover Redefines Branded Entertainment With 'The Vanishing Game'
GSD&M Leads Movember Agency Challenge With Crazy Spanish Telenovela
KBS Writes 'House Rules' For Jersey's Prudential Center
Kettle Fills In The Blank For Mobile Mad Libs
Audience Targeting Firm Semcasting Acquires Agency 'The Marketing-Grid'
With Sales Off, Macy's Looks To New Marketing Efforts For Holiday
Dentsu Reports Mixed First Half Results
How Many Agencies Does It Take To Screw In A Lightbulb?
Programmatic: Everyone Uses It, Not Many Trust It (Yet)
NEW! Asset Manager Alger Embarks On First Branding Campaign
REV DOOR: Matthew Gidley Named Managing Director Momentum Worldwide Chicago
BIZ DEV: WPP's VML Qais bags Mahindra.com
MediaPost Agency Daily - Wednesday, Nov. 12, 2014
Fallon 'Winternship' Program to Clothe, House, Transport, Entertain 8 Lucky Interns
Agency Trust In Programmatic Growing
Aegis Taps Larkin As Posterscope U.S. Chief
Whirlpool, DigitasLBi Aim For 'Upworthy' Content
IPG's UM Selected For True Value Media Buying
Ansira Partners Acquires Co-Optimum Inc.
Delivery.Com Sticks To Knitting For First TV Ad
Resource/Ammirati Wins White Castle AOR
Recapturing Advertising's Creative Groove
Racing From The Bottom: 75% Of Brands Now Using Programmatic
New! All Nippon Airways Unveils 'Is Japan Cool?' Pop-up In NYC
REVOLVING DOOR: Horizon Media Names Kyung Kim VP Digital Activation
BIZ DEV: McKinney Wins CROCS AOR Assignment
MediaPost Agency Daily - Tuesday, Nov. 11, 2014
Leo Burnett Tops List of Adoption-Friendly Workplaces
Shoppers Expect To Be Rewarded For Viewing Ads
Code and Theory Taps Matthew Anderson For New Global CMO Post
Kraft Consolidates To Four Creative Shops
Leo Burnett Is Adland's Best Adoption-Friendly Work place
WPP Buys Another Shop in Fast-Growing South Africa Market
These 15 Hottest Naked Celebrity Diets For Getting Audience Attention Will Shock You
New! No-Yolks Campaign Targets Moms
Carlos Musquez Appointed ECD At ELA
Sears Is Looking For Holding Company Agency Solution
MediaPost Agency Daily - Monday, Nov. 10, 2014
Mindshare Has All the Answers to Your Millennial Questions
Sapient Reports Q3 Income Drop, Slower Revenue Growth
Too Many Chefs
Millennials Misperceived As Self-Entitled- Value Experiences Over Materialism
Strong Agency/Marketer Relationships Work, But Who Has The Time
Target, Toms Embark On 'One For One' Holiday Campaign
In Some Ways Lawn Mowers Are Like Goats
Boulder-Based School Awarded AOR Account For The Vail Film Festival
NEW! Radio Ads Take Aim At Kroger's Gun Policy
REVOLVING DOOR: Chris Wooster Returns To T3 As Executive Creative Director
BIZ DEV: ACH Food Companies Awards Digital, Social Media Work To Doner
MediaPost Agency Daily - Friday, Nov. 7, 2014
Thanks to Dentsu, Fetch Finally Happens! Gretchen Wieners Would Be So Happy!
Dentsu Aegis Network Acquires Mobile Shop Fetch Media
Havas Group Continues Its 2014 Turnaround In Q3
Millennium Communications Cooks Up Digital No Yolks Campaign
Horizon, MWW Give Back To Give Local America
Once Bitten, Twice Shy: DirecTV And The Movember Reveal
NEW! World's Largest Huddle Welcomes LeBron James Back To Cleveland
REVOLVING DOOR: SS+K Names Anthony DeBery As Head of Creative Services
BIZ DEV: HCB Health Wins Alcon Surgical
Branded Video Hits Its Stride In Q3 2014
Mobile RTB Continues To Surge, As Does Rich Media Use
MediaPost Agency Daily - Thursday, Nov. 6, 2014
Rosetta Names Eric Healy CEO
This Toronto Agency Finally Let Its Employees Out For A Day--You Won't Believe What Happened
Elliott Management May Seek IPG Board Seats
Radio Advertisers Get Their Own Agency: Hyperbolic Creative
Razorfish Global CEO Quickly Puts His Management Team In Place
Ad Shop BPN Gains Two New Executive Leaders
Droga 5 Parachutes In New London MD From New York
AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee
Why Clients Really Fire Agencies
NEW! Latest DirecTV Ad Features Hairy Rob Lowe
REVOLVING DOOR: 4As Hires Terry Cohen As SVP, Media & Media Research
BIZ DEV: Erwin Penland Wins L.L.Bean
Cyber Monday Mobile Increase Projected
MediaPost Agency Daily - Wednesday, Nov. 5, 2014
Washington Lottery Awards Cole & Weber United $75 Million AOR Contract
Fathom Communications Is Closing Its Chicago Office While DDB Hires A Goat-Patched CSO
Omnicom Brand Design Shop Hornall Anderson Sets Up NYC Office
Brown-Forman Narrows The Field In Its Media Agency Review
Mullen And Mediahub Win $42 Million Full-Service Patron Assignment
JetBlue Launches 'Fly It Forward'
Polar Taps Moat For Viewability
NEW! Kia's K900 Is FIt For A King -- Even King James
REVOLVING DOOR: Jack Perone Joins DDB Chicago As Chief Strategy Officer
BIZ DEV: Pitch WIns San Manuel Indian Bingo and Casino
Mobile's Fortune Drives Digital Video Growth
MediaPost Agency Daily - Tuesday, Nov. 4, 2014
Sapient To Become Publicis.Sapient - Will Lead Publicis Groupe's Digital Transformation Efforts
Martin Sorrell Says Publicis' Acquisition Of Sapient Was The Behavior Of A Jilted Lover
Publicis Groupe Reinvests Itself In Online Advertising
TAG, Woolley's It: Former DMA Chief To Head 'Trustworthy' Project
DigitasLBi Boston Is Tracking Office Collaborators
Publicis To Acquire Sapient For $3.7 Billion, Caps 8-Year Roll-Up Of Leading Tech Shops
IPG's DeVries Taps Rival Fleishman's Heidi Hovland As CEO
BIZ DEV: DDB Canada Wins Investors Group
REVOLVING DOOR: Robert Kellner Joins BARKER As Senior Vice President, Strategy
NEW! Even Librarian Steve Nash Can 'Have An MVP Day'
Let's Invade Russia. I'm Feeling Really Good About It
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