MAD Agency Daily Editions for April 2019
MAD Agency Daily - Tuesday, April 30, 2019
Midnight Oil's New Senior Creative Director
Heineken Taps 'Office' Stars For New Campaign
Cross-Channel Digital Attribution Is The Way Of The Future
Tribeca Takes Audiences Inside Stories
Agencies Look To Parental Leave Neutrality To Boost Diversity
Toyota Decides On CRM And Transformation Brief
Sweetarts Gets Gen Z-Targeted Update, With 'Be Both' TV Spots
Golden Corral Messaging Pivots From Food To People In New Campaign
Sorrell's MightyHive Sets Sights On Latin America
March For Our Lives And Gen L (Generation Lockdown)
MAD Agency Daily - Monday, April 29, 2019
IPG Reports Strong Start To The Year With Q1 Growth Of 6.4%
Penn's Mark On MDC Partners
Lester Wunderman Celebration Slated For Late May
WPP North America Sales Drop 8.5% In Q1
Spending For Mom To Reach Record $25B
Top Media Buyers Allege Networks Lied -- And Stole From Them -- In Last Year's Upfront
LG Electronics Calls Global Media Review
DDB New York Names New President
Whittier Trust Hires Yes Design As AOR
MAD Agency Daily - Friday, April 26, 2019
Firstborn Hires Hollar As Creative Director
Report Finds Marketers Still Lack Necessary Media Skills
Hotels.com Campaign Explores 'Hate-Like' Relationships
Future Of Agency Business Is With Small And Mid-Sized Regionals
'I Really Hope They Don't Hire A Woman'
Airbnb Puts Starcom On Alert With Global Media Review
Ferrari North America Names Raare And S3 As Email Agency Of Record
KFC Offers Naughty 'Chickendales' Video For Moms
Influencer Powerhouse Obviously Acquires France's ZAM
DePaul University Taps Critical Mass For Media Duties
MAD Agency Daily - Thursday, April 25, 2019
C3.ai Taps YML For Customer Experience Work
Joan Adds New Strategic Leader
Reeve Foundation's 'See Us' Campaign
Mobile Crowned King Of Digital Marketing
The Return Of The Full-Service Agency Model
Change UK Appoints The & Partnership
Pizza Hut, Lowe's Score NFL Activations
Report Reveals 86% Of European Brands Have Shifted Programmatic In-House
Puerto Rico Tourism Launches First Campaign In 5 Years
Industry Veteran Launching Denver Ad School
Martin Agency Wins CarMax Review
OMD US 'Flattens' Organization, Eliminating Regional Presidents
MAD Agency Daily - Wednesday, April 24, 2019
Changes At MDC Lead to Settlement With FrontFour
Omnicom's LatinWorks Rebrands To Third Ear
Travel Company Addresses Bias In The Tourism Industry
Why We Bought Droga5: Q&A With Accenture's Whipple
Why We're Not Ready For AI To Take The Wheel... Yet
Three Agencies Bolster Female Ranks
New ACS Campaign Says 'Beat Cancer Like A Boss'
WPP's 2018 Pay King: Martin Sorrell
Starcom On Alert As Novartis Calls Global Media Review
McCann Secures ADT Creative Account
MAD Agency Daily - Tuesday, April 23, 2019
Unison Launches First Brand Campaign
Agency Veteran Zach Rosenberg Hangs Out His Own Shingle
22squared Adds Two To Creative Team
Ad Pros Report Personal Decline In Social Media Usage, Cite Data Concerns
How To Help Agencies View Sourcing As Partner Rather Than Threat: Q&A With Schwab's Avelar
Earth Day Meets The Billboard Industry
Crossmedia Takes The High Ground, Launches Cannabis Media Division
Madden Media, Burghardt+Dore Join Forces
W+K, adam&eveDDB Top ANDY Awards
Steward's New Ad Agency
MAD Agency Daily - Monday, April 22, 2019
Black Hills Energy Debuts New Multi-State Campaign
Taco Tuesday? Why Not The Rest Of The Week?
Partners + Napier Ups Mike Baron To Executive Creative Director
Half My Data Is Effective -- But Which Half?
No Longer In Control, CMOs Must Think Differently
Ancestry.com Pulls Racially Charged Ad
Growing Like Weed, Cannabis Retail Ad Spend Soars 23%
Former Horizon Executive Kaya Heitman Joins Daddi Brand Communications
Calise Partners Acquires Imaginuity
Connelly Partners Wins City Year Account
MAD Agency Daily - Friday, April 19, 2019
McCann Worldgroup Retains Title As Most Effective Agency Network
New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factor
Code And Theory Flourishes In Stagwell's 'Ark'
Millions May Be Impacted By Instagram Password Exposure
Is There Life After The Smartphone?
Parachute Launches First TV Campaign
Barbarian's New Managing Director
MAD Agency Daily - Thursday, April 18, 2019
BB&T and SunTrust Team With Interbrand For Post-Merger Rebrand
Former U.S. Trade Representative Barshefsky Joins MDC Partners Board
UM Taps Blue Box CMO Chuipek As Global Chief Client Officer
North Face Celebrates Earth Day, Campaigns To Make It Global Holiday
Budgets Are Up -- Can We Thank A Delay To Brexit?
Boosting Store Traffic, Parisian Style
Coegi Taps Kluba For New Senior Role
F&B NY Lands Qapital AOR
MAD Agency Daily - Wednesday, April 17, 2019
Havas New York Names Anderson New CMO
The Ad Council Inducts New Board Members
ARF Rescinds Cambridge Analytica Award, Says It Acted 'Unethically'
Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
Stainer Named CEO, Global Clients At Oliver
Energy Upgrade California's Earth Day Campaign
The Advantages of Bilingual Advertising
Behaviour Becoming More Important Than Demographics
Droga5 Appointed Global AOR For OnePlus
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