MAD Agency Daily Editions for July 2022
MAD Agency Daily - Friday, July 29, 2022
ANA Report Finds Marketing Procurement-Agency Relationship Remains Problematic
Open Road Debuts New Marketing-Design Unit Pop Clutch
Media Shop Arm Candy Taps Von Kennel To Serve As Its First President, Partner
Support System: National University Campaign Targets Busy Adults Returning To School
OOH Campaign For California Animal Rescue Program
Walmart Connect Evolves Partnership Program To Expand Advertiser Support
BMW Celebrates Hofmeister Kink Via AI Program
Meta Suffers Its First Revenue Decline As Advertising Continues To Slow
IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Why You're Failing If You Aren't Testing Cookieless Solutions Now
Havas Group Reports 2nd Quarter Growth of 11.5%
SCS Adds 7 Across Strategy, Creative, Media, HR
MAD Agency Daily - Thursday, July 28, 2022
Senate Bill Would Permit TV, Radio Marijuana Ads In Legal States
Vella Tells Women To 'Stop Faking It' In New Campaign
Fila Signs Multiyear Sports Marketing Agreement With Havas
Godley Named Managing Director, True
Salgueiro Tapped To Lead LINK Agency's Paid Media Team
Study Finds Current Talent Shortage Worst Ever, Suppressing Industry Growth
Buck's Bobby Portis Jr. Touts Milwaukee In Tourism Effort
MAD Agency Daily - Wednesday, July 27, 2022
Nike Chooses PMG, Initiative To Be Its New Media Agency Partners
Nike Taps PMG As North America Media AOR, Initiative For International
Boathouse Taps NBA, Deloitte Veteran For Social, Content Role
Word Play: Rosetta Stone Campaign Finds The Perfect Word To Match An Experience
U.S. Ad Inflation Approaching Consumer Price Hikes, Projected To Moderate Next Year
GroupM Taps MediaCom's Slaymaker As Deputy Global Investment Chief
Rules For Armpit Hair? Nope, Says Razor Brand Billie
Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Nature Conservancy Taps CDR For DRTV
Google, Microsoft Report Slowest Revenue Growth In Two Years
Chicago Agency Taps MediaLink, Mcgarrybowen Veteran For President/Partner Role
Mush Awards AntiSocial Social AOR Duties
MAD Agency Daily - Tuesday, July 26, 2022
Media Agency Growth Rebounds In 2021, 'Non-Traditional' Services Now The Majority Of Billings
Forrester Report Picks Leaders In Marketing Creative And Content Services
House 337 Created From Merged Engine Creative, ODD Group
Publicis Creative U.S. Names Goodall Chief Strategy Officer
Hulu Rejects Dem Candidate's Ad Over 'Sensitive' Issues
How Marketers Are Reassessing Their Budgets As The Economy Dips
Sampling Error: The Distorted Reality Of Research
Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
True Media Appoints New President For U.S. Operations
MAD Agency Daily - Monday, July 25, 2022
Publicis Media Veteran Joins Anchor Trading As EVP, Client Partnerships
Queer Britain Debuts As 'Place To Be Seen'
McFarland Named FCB Chief Talent Officer, Chicago
Tombras Appoints Stein Chief Purpose Officer
MWG's Miller Moves To Dentsu International
All-Cash Home Lender Zigzy Taps Harmelin For Media
Marketing Signals The End Of Times -- Or Maybe It's Just Pubic Hair
S4 Capital Lowers Full-Year Profit Expectations
Roku's Vision Of Personalization And The Future Of First-Party Data
How Marketers Can Help Achieve Real Business Results
MAD Agency Daily - Friday, July 22, 2022
IPG Latest Holding Company To Boost Full-Year Growth Outlook After Strong First Half
Mindshare Lands Discover's U.S. Media Account
UM's Kiernan Named IPG Mediabrands Chief
Reynolds Selected As Blue Conic's First CMO
Rain The Growth Agency, iSpot.TV Team To Up Campaign Optimization
Wavemaker Taps Geoff Spies To Direct Sports & Live Practice
75% Of U.S., U.K. Consumers Uncomfortable Buying From Brands With Poor Data Ethics
'Clean Room' Developer InfoSum Reboots, Launches Platform Making Consumer Data More Frictionless
IPG Taps Its Top Media Guy To Run McCann Worldgroup (Again)
Media, Data, Engagement Units Lag Overall IPG Growth
But How Do We Decarbonize Mobile?
Why DEI Initiatives Fail -- And How To Ensure They Succeed
MAD Agency Daily - Thursday, July 21, 2022
Publicis Groupe Reports Record First Half Performance, Raises Full-Year Growth Guidance
Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
Cheese It: Pilgrims Choice Pushes Superior 'Taste'
Northrop Grumman, NASA Showcase Space Via Key OOH Placements
Dentsu Americas CEO Kelley Named Chair Of The Ad Council
Netflix Tries New Approach To Paid Service Sharing, As Q2 Results Offer Some Relief
Aston Martin Intros New Logo, Brand Positioning
Bounteous Appoints Former Merkle, McCann Executive McLaren President, North America
DiGo Named AOR For Attraction Pass Provider Go City
MAD Agency Daily - Wednesday, July 20, 2022
Omnicom Stock Price Surges On Strong Q2 Earnings Report
WPP's Grey Names Maness Global CEO
Cactus Named AOR For Health Organization Commonwealth Care Alliance
GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon Output
Horizon Taps Creative Vet Scarlott For New Role 'Intersecting Data And Creativity'
adam&eveDDB Group, TRACK Team To Enhance Customer Experience
CEO Switch At Stagwell Agency Observatory As Shields-Shimizu Succeeds Goodman
WFA Finds Most Advertisers Satisfied With Agency Rosters, Fewer Plan Changes
ANA Releases First-Ever Guidelines For Measuring Influencer Marketing
Omnicom Taps Sijanta To Run Its Dedicated Mercedes-Benz Media, Marketing Unit
Videri Chocolate Promotion Rewards Will Power
MAD Agency Daily - Tuesday, July 19, 2022
Changing Of The Guard At OMD USA As Hanson Succeeds Osborn As CEO
Critical Mass Creates Campaign To Highlight Euki's Sexual Health App
Wolff Olins Expands LA Office, Hires Wilder To Head Design
WPP Acquires LATAM Commerce Agency Corebiz
Wavemaker Taps Writer Arnold To Lead Communications For The Americas
Advance Auto Parts Introduces New (And Bilingual) Brand Spokesman
Google Updates Political Content Policy, Adds YouTube Audio Ads
Global Consumers Show Affinity For Inclusive Branding
Exverus Media Hires Ullah As VP Performance Media
MAD Agency Daily - Monday, July 18, 2022
Jet-Puffed's Packaging, OOH Work Touts Special Glow
Research Points To Power Of Social Brand Conversation On Consumer Decision Making
VMLY&R Taps McDade As Chief Experience Design Officer
CVS Takes 'Best In Show,' L'Oreal Wins 'Media Plan Of The Year' At ANA In-House Agency Awards
National TV Movie Ad Spend Down 20% Vs. 2019, Domestic Box Office 31% Lower
Kia Launches Creative Featuring NFTs
Toyota Gives Vehicles Away Via TikTok Challenge
What Community-Owned Models Will Look Like, How Your Business Can Prepare
2022 Marketing Flops So Far
Kauth Named Executive Creative Director At LA Agency Woo
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