MediaPost Agency Daily Editions for January 2025
- MediaPost Agency Daily - Friday, Jan. 24, 2025
- Publicis Media Shakes Things Up, Acquires Dysrupt
- Beckham Stars In Stella Artois' Return To Super Bowl
- 6 Reasons I'm Bullish On Independent Agencies In 2025 And Beyond
- Colle McVoy Taps Brown-West As President
- OfferUp Appoints Argonaut Agency Of Record
- Google Gives Advertisers A Little Bit Of Everything
- LinkedIn Updates Attribution Model, Provides New Ad Response Insights
- Why B2B Needs A People-First Approach
- MediaPost Agency Daily - Thursday, Jan. 23, 2025
- Tombras, Attain Partner To Optimize Media Performance
- Havas Acquires CA Sports, Boost Sports Marketing In Spain
- Google's Srinivasan Adds Commerce To Ad Remit
- Dr Vegan Names Ark Agency Creative AOR
- Bell, Shepard Illustrate Ease Of Carvana's Car Buying
- Advertisers Pay More For Google Clicks As They Adapt To AI-Driven Ad Services
- B2B Goes Prospecting: Most Firms See It As Key Part Of Their Business Strategy
- Performance Marketing Insider Summiteers: More or Less AI?
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
- MediaPost Agency Daily - Wednesday, Jan. 22, 2025
- Totino's Previews Super Bowl Spot
- GroupM Restructures Global Leadership, Taps McKinsey's Del Greco As Global COO
- Agency Merger: EBD, Merrick Creative Join Forces
- Grafton Leads Client Engagement For Ammunition
- Barnardos Ireland Understands Troubled Children
- Meta: 'Community Notes' Will Not Affect Paid Ads
- Performance TV Gains Favor Among Marketers Seeking Outcomes
- Frequency TV, CTV Ad Issues? Expect More Frequent Analysis
- The Trend Mill: 5 Predictions For Marketing In 2025
- MediaPost Agency Daily - Tuesday, Jan. 21, 2025
- Kantar Media Sold For $1B
- Horseplay: Budweiser's Super Bowl Twist
- Duracell Charges Super Bowl With Power Boost
- BarkleyOKRP Wins Suja Life Creative AOR
- Campbell Named CEO, VML North America
- Performance-Based TikTok Ad Campaigns Get Lost In Blackout
- Barbie, Sweet Loren's Team To 'Bake Bold, Dream Big'
- Hybrid Warfare: A Post-Buy Analysis
- X Rolls Out Vertical Video Tab
- How Addressable Television Is Priced
- MediaPost Agency Daily - Monday, Jan. 20, 2025
- IPG Brass Reap $80M 'Golden Parachute' From Omnicom Deal
- R.I.P, David Lynch: Thanks For The Damn Fine Coffee
- Executive Shuffle: 160over90 Revamps Top Leadership
- Politics As Not-So-Usual: 'Shared Competitive,' The $10B Midterm Cycle
- Xero's Marketing Push 'Supercharged' Small Business
- WeatherTech Returns To Super Bowl With Music Video
- GM's CarBravo Offers Toy-Sized Detroit Auto Show Pop-Ups
- Johnson Enters Trade School As Executive Creative Director
- Media Buyers Pursue Growth Amid Lingering Doubts About Metrics
- 4 Ways Your Brand Should Pivot If/When TikTok Ban Hits
- MediaPost Agency Daily - Friday, Jan. 17, 2025
- 5 Anheuser-Busch Beers Dominate Super Bowl Ads
- GS&F Rebrands, Named Guthrie's AOR
- Waddell Heads Growth For 72AndSunny Europe
- Advertisers To IAB: Ad Growth Decelerating This Year
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
- Immediate, Measurable Ad Results Fuel Performance Advertising
- Smirnoff Promotes Limited-Edition Merch Drops
- FTC Updates Children's Privacy, Further Restricts Behavioral Advertising
- Fake Google Ads Identified In The Wild
- MediaPost Agency Daily - Thursday, Jan. 16, 2025
- Billups Names 4 To Senior Management Team
- Panera Bread Picks 72andSunny NY As Creative AOR
- California Olive Ranch's Tiny Spokesman Has A Big Message
- Doner Taps Emmett, Legato As Executive Creative Directors
- Netflix Projected To Top $3.2B In Ad Revenue This Year
- AI In Marketing 2024: Lessons From The Good, The Bad, The Ugly
- Lava Love: Reese's Second Super Bowl Ad Brings The Heat
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
- Perchance To Advertise: 'Dream Ads' Not Just A Fictional Scenario
- MediaPost Agency Daily - Wednesday, Jan. 15, 2025
- Mack Weldon: Something In The Way He Moves
- The Mannings Go Toe-To-Toe In Super Bowl 'Destiny' Kick
- S4's Monks Taps Meeker For AI Innovation
- Saint James Iced Tea Pours Shadow Into AOR Post
- Decision Counsel Names Felix President
- Criteo Taps Dentsu America's Komasinski As CEO
- Pixly Selects Fortin To Oversee Consumer Brand-Influencer Practice
- Performance Ad Deals Rising: Costs, Targeting Issues Continue
- Manulife/John Hancock's Chris Potts on Building an In-House Agency and Selling it Internally
- Mercedes-Benz Expands Creative Featuring Antonio Banderas To U.S.
- Digital Bounce: Local Media Did Well In 2024, Expect Better In 2025
- MediaPost Agency Daily - Tuesday, Jan. 14, 2025
- Idris Elba Plugs ServiceNow's Value To Business
- Whataburger Orders Empower As Media AOR
- Omnicom Added As Defendant In Flywheel 'Trade Secrets' Suit
- SCOTUS Turns Away Meta In Battle Over Inflated Ad Metrics
- Amplify Adds 2 Creative Executives
- X To Add Multiple New Defendants In Ad Boycott Suit
- Crunch Fitness Clowns Around In New 'Feel Good, Not Bad' Ads
- Using AI To Generate Content Can Lead To Legal Risks
- MediaPost Agency Daily - Monday, Jan. 13, 2025
- Publicis Groupe Taps McNally As Global CEO of Publicis Health
- IPG Mediabrands Named Media Agency, Omnicom Holding Company Of The Year
- Prudential Gives Generation Beta A Head Start On Retirement
- Monogram Caps First Year With VAI Resort Win
- Consumer Brands, Retailers See AI As Key Marketing Tool
- AI Driving Growth In Invalid Online Traffic, Email Spam
- Tide, Marvel Team For Campaign, Messy Movie Screening
- AC&M Opens Outpost In Monterrey, Mexico
