MediaPost Agency Daily Editions for January 2025
- MediaPost Agency Daily - Friday, Jan. 31, 2025
- IPG Shareholders To Vote On Omnicom Merger Proposal In March
- Holding Company Of The Year: Omnicom
- McCann New York Multiplies Thrill Of Winning New York Lottery
- Forsman & Bodenfors Names Armour Global CCO
- Walton Goggins Drives GoDaddy Airo's Super Bowl Spot
- Georgia Aquarium Leveraging Super Bowl To Help Promote Rebrand
- Dentsu Unveils Adobe GenStudio Dentsu+
- Poll: Most Americans Still Support Diversity
- Thinking Opposite: Why Challenging Your Ideas is the Ultimate Creative Tool
- Vestiaire Collective Drops 3 Global Spots
- MediaPost Agency Daily - Thursday, Jan. 30, 2025
- 'Severance''s Severed Employees Return, Innies Get Boxed In
- Assembly Taps Jill Kelly For NA CEO Role
- Meghan Trainor Promotes E.L.F. Cosmetics 'Glow'
- Subway Reviewing Its U.S. Media, Creative Accounts
- AKQA Unveils New Leadership For Americas Region
- Independent Agency Of The Year: Giant Spoon
- Casper Ice Cream Selects TDA Boulder As AOR, Tasty Campaign Arrives In April
- Budweiser's Youngest Clydesdale Makes Big Impression In Super Bowl Spot
- DDB Restructures NA Ops, Winterton Named CEO
- Antonio Banderas Appears In Teaser For Bosch's Super Bowl Debut
- Reach Promotes Fields To VP, Influencer Marketing
- MediaPost Agency Daily - Wednesday, Jan. 29, 2025
- Executive Of The Year: John Wren
- Panda Express Sends 'Invitation' To Lunar New Year
- Marketing Firm OvareGroup Acquires Buenos Aires-Based Agency
- Planet Propaganda Taps Steele As First President In 15 Years
- Tullamore D.E.W. Raises A Glass In First Regional Super Bowl Spot
- Who Do Viewers Most Want To See In A Super Bowl Ad?
- BBH Singapore Hires Missier As Chief Strategy Officer
- Toyota Celebrates Black Men In National Brand Effort
- Hanson Dodge Appoints Roe Chief Creative Officer
- Thinner Amid Gluttony? Hims & Hers Debut First SB Ads For Weight-Loss Drugs
- Shania Twain Revealed As Star Of Coffee Mate's Super Bowl Debut
- Super Bowl's Growing Media Mix: A Complicated Play
- MediaPost Agency Daily - Tuesday, Jan. 28, 2025
- Jewelry Retailer Pandora Consolidates Global Media With Dentsu
- Little Caesar's Super Bowl Return Hints At Surprises
- Fetch Super Bowl Debut Features $1.2 Million Sweepstakes
- Coleman Upped To North America CEO At We Are Social
- Global CEO Moore Departing IPG's Mediahub
- Coors Promotes Mondays Light, Chill Before Big Game
- New Leadership At Digitas Health As Lefkowitz Is Named President
- Holding Company Veteran Galatsky Joins Zambezi Media Operation
- Marketer Of The Year: Lisa McKnight
- Cover Story: PMG Lands Hearst
- Dentsu's New Retail Media Analytics Executive Thinks In Numbers
- Orange 142 Launches Emerging Markets Council, Reaching Into Diverse Areas
- MediaPost Agency Daily - Monday, Jan. 27, 2025
- OOH Agency Talon Acquires Out of Home Masters, Strengthens European Position
- Keegan-Michael Key Accepts 'Defeat' From Jim Beam
- Autodesk Selects Giant Spoon As First Creative AOR
- Audible Gives London Subway Car Zen Makeover
- Moosylvania Names Cohen President
- IAB Hands GM's Reed The Wheel, Names Her Chair
- Instacart Teases Super Bowl Debut During NFL Conference Championship Games
- Captain Morgan Changes Bourbon Street To 'Rum Street' For Super Bowl Effort
- How Toyota Will Show Up For Super Bowl Season
- MediaPost Agency Daily - Friday, Jan. 24, 2025
- Publicis Media Shakes Things Up, Acquires Dysrupt
- Beckham Stars In Stella Artois' Return To Super Bowl
- 6 Reasons I'm Bullish On Independent Agencies In 2025 And Beyond
- Colle McVoy Taps Brown-West As President
- OfferUp Appoints Argonaut Agency Of Record
- Google Gives Advertisers A Little Bit Of Everything
- LinkedIn Updates Attribution Model, Provides New Ad Response Insights
- Why B2B Needs A People-First Approach
- MediaPost Agency Daily - Thursday, Jan. 23, 2025
- Tombras, Attain Partner To Optimize Media Performance
- Havas Acquires CA Sports, Boost Sports Marketing In Spain
- Google's Srinivasan Adds Commerce To Ad Remit
- Dr Vegan Names Ark Agency Creative AOR
- Bell, Shepard Illustrate Ease Of Carvana's Car Buying
- Advertisers Pay More For Google Clicks As They Adapt To AI-Driven Ad Services
- B2B Goes Prospecting: Most Firms See It As Key Part Of Their Business Strategy
- Performance Marketing Insider Summiteers: More or Less AI?
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
- MediaPost Agency Daily - Wednesday, Jan. 22, 2025
- Totino's Previews Super Bowl Spot
- GroupM Restructures Global Leadership, Taps McKinsey's Del Greco As Global COO
- Agency Merger: EBD, Merrick Creative Join Forces
- Grafton Leads Client Engagement For Ammunition
- Barnardos Ireland Understands Troubled Children
- Meta: 'Community Notes' Will Not Affect Paid Ads
- Performance TV Gains Favor Among Marketers Seeking Outcomes
- Frequency TV, CTV Ad Issues? Expect More Frequent Analysis
- The Trend Mill: 5 Predictions For Marketing In 2025
- MediaPost Agency Daily - Tuesday, Jan. 21, 2025
- Kantar Media Sold For $1B
- Horseplay: Budweiser's Super Bowl Twist
- Duracell Charges Super Bowl With Power Boost
- BarkleyOKRP Wins Suja Life Creative AOR
- Campbell Named CEO, VML North America
- Performance-Based TikTok Ad Campaigns Get Lost In Blackout
- Barbie, Sweet Loren's Team To 'Bake Bold, Dream Big'
- Hybrid Warfare: A Post-Buy Analysis
- X Rolls Out Vertical Video Tab
- How Addressable Television Is Priced
- MediaPost Agency Daily - Monday, Jan. 20, 2025
- IPG Brass Reap $80M 'Golden Parachute' From Omnicom Deal
- R.I.P, David Lynch: Thanks For The Damn Fine Coffee
- Executive Shuffle: 160over90 Revamps Top Leadership
- Politics As Not-So-Usual: 'Shared Competitive,' The $10B Midterm Cycle
- Xero's Marketing Push 'Supercharged' Small Business
- WeatherTech Returns To Super Bowl With Music Video
- GM's CarBravo Offers Toy-Sized Detroit Auto Show Pop-Ups
- Johnson Enters Trade School As Executive Creative Director
- Media Buyers Pursue Growth Amid Lingering Doubts About Metrics
- 4 Ways Your Brand Should Pivot If/When TikTok Ban Hits
