• Dobrow's Take On This Year's Crop Of Branded Halloween Videos
    Halloween, what happened to you, man? You used to be all about the mystery and menace. In recent years, though, you stopped scaring and started caring. You've gone soft, not unlike a fun-size Milky Way left in one's pocket during an Acela jaunt down the coast. It's like you're not even trying to be spooktacular anymore. This is a shame. If there's one day on the calendar that brands should circle and annotate with "let freak flag fly," it's Halloween. Brands, and everything/everyone else whose whereabouts aren't regularly monitored by the government, can pretty much do anything they want on/around ...
  • JBL's 'Reflect BT Wireless Headphones - Epic Fail' Is A Perfect Fit
    It's still rare that marketing content is crafted in such a manner as to make me fumble for my wallet and spill its contents on the nearest merchant's countertop. That said, JBL's "Reflect BT Wireless Headphones - Epic Fail" is one such piece of content.
  • Denny's Web Series, 'The Grand Slams,' Needs To Be Weirder
    As anybody who reads this column knows, I am a big fan and regular semi-advertent practitioner of willful stupidity. My shoelaces rarely find their across-the-tongue soul mate. I have presented at every DumbCon and delivered keynote speeches ("Opposites De-Tract: Paula Abdul and the Psychological Duality of Cartoon Selves" and "I Do Not Understand Twin Peaks") at the most recent ones. Beavis is my spirit animal.
  • Listerine Fumbles With 'America's Healthiest Heroes'
    So when Mouthwash talks, I listen. Happily, Mouthwash takes its responsibilities to germophobes and the overmedicated very seriously. You almost never hear about Mouthwash having complicity in a series of convenience-store robberies, or advising your daughter to drop out of school and accompany her yoga instructor on a tour of South America's grandest plantations.
  • 'Meet Me At Starbucks' Lacks Spontaneity And A Notion Of Community
    I dig Starbucks. I do. The stores are clean and well-ventilated. The staff smiles and makes eye contact. Rarely does my superdrink fail to realize the promise of untamed choco-exuberance implicit in its moniker.