So you'll forgive me if, for today's exercise, I feast on the fruit so low-hanging that it's practically subterranean and babble once anew about the world's easiest brand to unpack, Axe. Before I even click on "New Axe Matte Effect Styling," the company's most recent offering to the Gods and Goddesses of mindless virality, I know exactly what I'm going to get. Fumes! Genial crassness that borders uneasily on misogyny! Winks at the audience so overt that they might as well be accompanied by actual winking!
I lack the chromatic diversity of pantwear to be a true golfer. As much as I enjoy leisurely allergic strolls in marsh-grade humidity, I can't bring myself to self-attire in a way that'd make me a hot ticket at the Bingo parlor. Also, from a hoping-to-remain-married perspective, the temporal demands of a job and kids render unwise the commitment of several hours per week to ball-striking. Mostly it's the pants, though. I like jeans. You can't golf in jeans. Golfing in jeans is like power-sanding in a frock.
Mobility has forced sight, sound and motion to rethink its aesthetic fundamentals. The innovations we are seeing on devices for combining motion and text reflect and speak to the challenges of communicating in an age of distraction.
All this said: It is time for brands to pull back - waaaaaay back, judging by this year's crop of interchangeable thanks-mom piffle - on their attempts to burnish themselves by association with attentive mothering. This isn't just low-hanging fruit at this point; it's a stray banana on the linoleum. Genuine feeling - or the attempt to convey genuine feeling, anyway - can't atone for a complete abdication of the process that generates creative thought.
Now that the first (and only?) valedictory interview with David Letterman has been published, I wanna be the first writer-type person to attempt -- and fail, in the most obliviously self-aggrandizing way possible -- to explain how much Dave has mattered to me, in a way that's super-different from the way he's mattered to everyone else, over the years.