So yeah, it's time to do our annual look back at the year's top 10 brand videos, as statistically and mathily quantified by the good folks at Visible Measures.

Welcome to another edition of "It's New 2 U: Critique Classiq." It's an attempt to monetize old crap... I mean, give a fresh audience to a "Video Critique" column that was criminally under-nominated for prestigious awards upon original publication.

While I appreciate marketers' enthusiasm to sidle up to one of the few can't-miss entertainment properties out there, they've pressed too hard on this new Star Wars - especially since their spiels were delivered in tandem with all sorts of other messaging.

It appears that after many false starts, Team Springsteen has figured out how to use the Internet - and particularly video - in a manner that makes its pre-release push feel relatively contemporary and savvy.