Here's my annual guide to the year's ten most viewed brand videos, as measured by the good folks at Visible Measures. As in years past, we rewatch the videos and try to glean some knowledge along the way. As in years past, we largely fail in that second aim.
I could not be more geeked up for the era of drone delivery. Sure, drones might invite the occasional unwelcome rendezvous with utility wires and prove less than reliable during sleet squalls and encourage those hooligan kids down the street to recalibrate their skeet-shooting aspirations. But once you get past those eensy-teensy issues, their coolness kicks in with the intensity of a thousand tanning lamps.
"Save Our Snowmen," produced by the well-meaning folks at Cool Effect. It addresses one of the few issues about which I am humorless, myopic and patently unable to comprehend any position other than my own: climate change.
Of all the streaming services, Spotify is the only real option, right? Apple Music and Tidal have limited catalogs and interfaces that are about as intuitive as a first-gen Zune.